For second year in row, Le Club AccorHotels awarded “Best hotel loyalty program of the year” at Freddie Awards
For the second year running, Le Club AccorHotels, the AccorHotels group loyalty program, was named the best hotel loyalty program of the year in the Asia/Pacific/Middle East and in Europe/Africa at the prestigious Freddie Awards, considered the ‘Oscars of Loyalty’.
“Being awarded at the Freddie Awards for the second year running is a great token of recognition for the Le Club AccorHotels loyalty program and for the teams: these awards directly reflect our guests’ satisfaction, which is an absolute priority to us. With more than 18,000 new members every day, Le Club AccorHotels has been significantly enriched in 2015 with new offers and exclusive advantages which, more than ever before, put guest recognition and service personnalization at the heart of the program” commented AccorHotels’ Vice President Customer Experience and Loyalty Emanuel Baudart.
Le Club AccorHotels also won awards in the following categories:
- “Best Promotional Campaign” in Europe/Africa and in the Asia/Pacific/Middle East, for the generous May 2015 promotion which allowed members to win up to €200 in points
- “Best Customer Service” in Europe/Africa, thanks to the service center which answers guests in 11 languages
By voting for Le Club Accorhotels, travelers across these regions have rewarded the generosity of the only hotel loyalty program which allows them to spend their points without any expiry date or availability restrictions, all over the world.
Created in 1988, the Freddie Awards give loyalty program members an opportunity to vote for the airline and hotel chain programs that, in their view, offer them the best rewards. They vote online for their favorite programs in three geographical areas: Europe/Africa, the Asia/Pacific/Middle East and the Americas. This year, over 3.7 million voters cast Freddie Awards ballots.
Le Club Accorhotels is the Group’s multi-brand loyalty program for Sofitel, Pullman, MGallery by Sofitel, Novotel, Novotel Suites, Mercure, ibis, ibis Styles, Adagio and Thalassa Sea & Spa. With more than 25 million members worldwide, Le Club Accorhotels offers members advantages and tailor-made services available at every stage of the customer journey via the customer account on Accorhotels.com and through the AccorHotels mobile app, where members can:
- Manage their preferences;
- Consult their bookings;
- Access their points history;
- Access personalized offers, private sales, preferential discounts of up to 10% of the public price;
- Benefit from all the advantages (welcome drink, upgrade…) offered to Le Club AccorHotels members based on their status.
Globally Le Club AccorHotels has more than 24.6 million members (+36% growth). In Asia Pacific, this number has exceeded 6.85 million members, with growth in 2015 of more than 43%.
Highlights for Le Club AccorHotels members in Asia Pacific in 2015 included the launch of MyResorts to enrich members’ experiences at the group’s more than 100 resorts in the region; the launch of Frequent Flyer partnerships with both Qantas and Virgin; and the launch of a new Financial Partner with Mastercard, offering members access to exclusive VIP events including concerts and red carpet events such as the Cannes Film Festival.