Ford and I LOVE NEW YORK Kick Off Summer; First-Ever Collaboration Encourages New Yorkers to Escape the City
Ford and the I LOVE NEW YORK campaign are inspiring summer travel by leveraging a popular interactive game to launch the new Ford Escape SUV and encourage participants to experience New York State beyond the island of Manhattan.
In a way that’s never been done before – using puzzles and clues to introduce consumers to the latest technology and features of the 2017 Ford Escape – the integrated New York State-themed experience incorporates elements from the iconic I LOVE NEW YORK. Escape NYC: An Escape the Room Driving Experience launches today and runs through June 26.
Ford teams up with puzzle master Victor Blake for the worldÕs first Escape the Room drive experience having players discover a whole new side of New York in the 2017 Ford Escape.(Ed Rieker/AP Images for Ford Automotive)
The kickoff is part of New York Gov. Andrew M. Cuomo’s efforts to grow the state’s economy by boosting the tourism industry. As summer gets underway, I LOVE NEW YORK and Ford are working together to encourage New Yorkers and visitors to the state to explore its diverse tourism destinations that span from the Finger Lakes to the Adirondacks.
To further highlight some of the hidden gems and key destinations across New York State, Ford and I LOVE NEW YORK are releasing digital Summer Escape Travel Guides featuring weekend and extended getaways that can be best enjoyed in the 2017 Ford Escape.
“We are excited to collaborate with Ford Motor Company and feature exciting destinations and attractions found across the state’s 11 vacation regions,” said Howard Zemsky, Empire State Development president, CEO and commissioner. “Through the interactive Escape the Room event and Summer Escape Travel Guides, we are encouraging participants to experience the rich culture, history, arts and beautiful outdoors the Empire State has to offer. There is something here for everyone, and we thank Ford for driving visitors to explore our great state.”
Escape NYC: An Escape the Room Driving Experience – occupying the historic Skylight at Moynihan Station across from Penn Station in Midtown Manhattan – is putting hundreds of players behind the wheel of a 2017 Ford Escape. Part of Gov. Cuomo’s sweeping plan to create an unparalleled 21st century transportation hub, both Moynihan Station and Penn Station are currently undergoing transformation.
Using Ford Escape’s available technologies – and their own wits – players will try to solve puzzles and successfully escape from an elaborate series of five rooms in one of the Empire State’s most iconic buildings. Along the way, they’ll discover a whole new side of New York, and themselves.
“Ford is thrilled to collaborate with I LOVE NEW YORK and game creator Victor Blake for the first-ever driveable Escape the Room experience,” said Ginger Kasanic, Ford experiential marketing manager. “Ford knows the experience will inspire consumers, especially millennials, to find their own adventure, and we want to help them get there.”
Escape NYC: An Escape the Room Driving Experience is open to the public. Walk-in spots are available each day, but space is limited and admission is not guaranteed.
The 2017 Ford Escape is available in showrooms now, with a starting MSRP of $23,600, plus taxes, title, delivery and license fees.