In celebration of Canada’s 150th anniversary, Fort Worth is sending birthday wishes to the country through an advertising, public relations and social media campaign courtesy of the Fort Worth Convention & Visitors Bureau (FWCVB).
More than 92,000 Canadians visit Fort Worth each year (two-thirds leisure, one-third business).
“Canada is a priority international market for us,” said Bob Jameson, FWCVB president and CEO. “Non-stop flights from Vancouver, Toronto, Calgary and Montreal via American Airlines, Air Canada and WestJet to DFW International Airport create even more opportunities to welcome our neighbors to the north. What better way to extend an invitation then to help celebrate such a monumental anniversary.”
Mayor Betsy Price, the Fort Worth CVB and Fort Worth Chamber of Commerce will join DFW International Airport and other North Texas leaders on a mission to Canada later this spring.
The campaign will run from April through December and features a video of well-known Fort Worth musicians and personalities performing “O Canada,” the Canadian national anthem. Musicians include: Austin Allsup (a finalist on season 11 of NBC’s The Voice), Ginny Mac, Abraham Alexander, Fort Worth Opera Singer, Christina Pecce, and Jacques Marquis, president and CEO of The Cliburn and a native Canadian. The video also includes special birthday wishes and participation from Fort Worth Mayor Betsy Price, Fort Worth Bike Sharing and the Stockyards Championship Rodeo. To watch the video, visit https://www.fortworth.com/canada150/
Fort Worth attractions and hotels such as Billy Bob’s Texas, the Omni Fort Worth and the Stockyards Adventure Pass will be offering special deals and discounts for Canadian passport holders throughout the campaign. For a full list of offers, promotions and more, visit https://www.fortworth.com/canada150/