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Four Corinthia Hotels accepted as founding members of Ultratravel Collection

May 16, 2014 Hotel News No Comments Email Email

Ultratravel Collection, a recently formed joint venture between Global Hotel Alliance (“GHA”), Travel Leaders Group and multi-media brand Ultratravel, announced today that four Corinthia hotels are to become members, as part of its upcoming launch.

Corinthia London - twilightUltratravel Collection will enable the world’s most luxurious hotels to gain access to GHA’s loyalty programme of over 4 million members, as well as Travel Leaders Group’s customer base of 5 million travellers, of which a significant share are high-end.

The Corinthia hotels in London, Budapest, St. Petersburg and Tripoli have been selected to become members of this elite collection of hotels, and will join landmark properties such as Hotel Adlon Kempinski in Berlin, Emirates Palace in Abu Dhabi, Lungarno Portrait Suites in Rome, The Leela Palace in New Delhi, Grace Hotel in Santorini, and Alila Villas Uluwatu in Bali.

Nick Perry, one of Ultratravel Collection’s founders and Chairman of the eponymous magazine, is thrilled by the addition of these Corinthia hotels: “Ultratravel Collection was created by its partners to give independent luxury hotels access to a larger customer base, more revenue streams and ultimately enable them to compete more effectively with the global luxury brands. By bringing together some of the world’s most iconic hotels, such as these Corinthia hotels, we are able to enrich the already large customer pool with even more high end consumers, who we know seek out the very best in luxury hotels when they travel. And of course, we’re going to use Ultratravel magazine to further showcase these great hotels to a luxury consumer audience.”

Simon Naudi, Corinthia Hotel’s CEO, said: “As members of Ultratravel Collection, our flagship hotels, such as our newest addition in London, are going to be in the company of some of the world’s very best hotels and we are more than happy to recognise each other’s customers and give them a reason to choose a more individual experience. Moreover, our entire Corinthia portfolio will benefit from the products and services of the broader alliance, which means with one relationship, we have created access to a significant incremental revenue opportunity for all of our hotels. The relationship with Travel Leaders Group and GHA allows us access not just to pure luxury consumers, but also corporate travellers who regularly stay in upscale hotels on business, and seek more luxurious experiences when on leisure.”

Michael Batt, Travel Leaders Group’s Chairman said that the combination of its agency network and the alliance’s hotel network will create even more opportunities for hotels and customers alike. “We’re proud that a large number of America’s most discerning luxury oriented travel agents are under Travel Leader Group’s umbrella. Naturally, these leading agents are always looking for hotels where they can be confident that their clients will experience enhanced service and receive personal recognition. Having the peace of mind that the Ultratravel Collection can deliver exactly that through its exclusive group of hotels, further strengthens our own selling proposition. In turn, everyone benefits from this new joint venture.”

Ultratravel Collection is currently making final preparations for a formal launch, which is anticipated to be held in July 2014. Ahead of their launch, Ultratravel Collection is expected to announce additional new hotel members.

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