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Four Points by Sheraton Celebrates Its Global Growth with Four Points Around the World Series, Showcasing Best Brews in Each Corner of the World

October 10, 2019 Hotel News No Comments Email Email

Four Points by Sheraton, one of Marriott International’s fastest-growing hotel brands, is celebrating its rapid international growth by taking its love of craft beer one pint further. Happening now through November, a series of pop-up biergarten-themed events at Four Points properties around the world will feature its signature Best Brewsä program offering craft beers from different regions. The first pour will be served at the Four Points by Sheraton Suzhou in China – followed by subsequent pop-up events in cities across North America, Europe, Asia-Pacific, Africa and Latin America – concluding with the final pour at the Four Points by Sheraton Puebla in Mexico.

The Four Points Around the World series showcases Four Points’ impressive growth in new and existing global markets, while highlighting the brand’s signature Best Brews program which offers two local craft beers on tap at each property globally. With more than 280 hotels currently open, Four Points has over 120 hotels in the signed development pipeline, fueling growth around the globe. The brand is scheduled to open more than 30 properties in 2019, with 50% of this growth in international markets, half of which are expected to open in the Asia-Pacific region. Four Points is second in total number of open properties outside North America amongst Marriott’s select service brands, and is currently the fourth largest brand outside North America in the entire Marriott International portfolio.

Best Brews is a guest experience enjoyed at Four Points hotels worldwide, offering a taste of authentic, local flavor and culture through craft beer which has been chosen based on taste, popularity, quality and proximity to each property. While oceans, borders and languages can distance us, sharing a beer is a universal connector. The Four Points Around the World pop-up events will celebrate this connection by rotating select craft beer offerings from various countries and regions. Brews from the United States, Canada, Asia, Europe, Latin America, and Africa will offer a taste of Four Points’ growing portfolio, while highlighting the unique brewing styles and local flavors from different cultures.

ASIA-PACIFIC
Four Points by Sheraton Suzhou
September 14 – October 6

In Suzhou, China, the Moon Bay Beer Garden at the Four Points by Sheraton Suzhou will feature local Jiangsu Province beers including the seasonal Osmanthus Wheat Draft Beer and Pale Ale from Boxing Cat Brewery. Guests can also enjoy a traditional Suzhou musical performance, Big Belly competition, lucky draw and pub games. Gourmet dishes – such as Yangcheng Lake Hairy Crab, Yangcheng City Lamb Skewers and Yangzhou BBQ Sausage – will be paired with the brews to showcase local flavors and cuisine.

Four Points by Sheraton Bali, Kuta
October 11 – November 30

Located in the heart of Kuta-Legian, within walking distance to the renowned Kuta Beach, Four Points by Sheraton Bali, Kuta, will bring its Best Brews to the annual Kuta Beach Festival on October 11 to 13. Celebrate the good life with the island’s local beers and delicious food and climb up to the rooftop deck for an uninterrupted sunset view. The celebration continues with Bali Cultural Nights at The Best Brew – the hotel and Kuta’s only roadside beer garden, every Saturday from October 19 to November 30. Guests can enjoy a pint (or more) of the island’s local or regional beers, local cuisine, beer games and a series cultural dances and music from the local artists.

Additional celebrations in Asia-Pacific include:
Four Points by Sheraton Qingdao, Chengyang
August 23-25

Four Points by Sheraton Qingdao, West Coast
August 30-September 3

Four Points by Sheraton Changsha
September 18-20 / 25-27

Four Points by Sheraton Daning
September 20-27

Four Points by Sheraton Hainan, Sanya
September 27 – October 7

Four Points by Sheraton Nagoya
October 5-6 / 12-13 / 19-20 / 26-27

Four Points by Sheraton Seoul, Gangnam
October 11-12

Four Points by Sheraton Bangkok
October 18-19

Four Points by Sheraton Kochi
October 25-27

EUROPE
Four Points by Sheraton Milan Center
October 1-31

Four Points by Sheraton Milan Center will host the Four Points Best Brews Fest, a pop-up featuring a craft beer menu with the six Best Brews offered at each of the Four Points hotels in Italy. The Italian beers will be paired with small plates showcasing local flavors and cuisine. Hotel guests and local residents will be able to experience an uncomplicated beer journey from Bolzano to Catania, passing through Milan, Padua, Venice and Siena, without leaving the B Zero Bar of the recently renovated Milanese hotel. Happening through-out the month of October, the initiative celebrates the brand’s six hotels in Italy and rapid international growth.

NORTH AMERICA
Four Points by Sheraton New York Downtown
October 16-17

New York City’s Four Points Around the World pop-up biergarten will be open to the public from 4pm to 10pm at the Four Points by Sheraton New York Downtown’s second-floor terrace. Visitors ages 21-and-older can partake in classic pub games, enjoy authentic Oktoberfest food pairing flights, and Marriott Bonvoy members will walk away with novelty “Beer Passports” that can be used to log the lagers from around the world.

AFRICA
Four Points by Sheraton Dar es Salaam
October 17-26

The recently opened Four Points by Sheraton Dar es Salaam in Tanzania will showcase a collection of signature local craft beers from October 17-26. Guests are invited to the pop-up beer garden at the hotel’s poolside and enjoy a lively atmosphere, sounds from local musicians, pub games and bar snacks.

LATIN AMERICA
Four Points by Sheraton Puebla
November 7

Puebla will showcase the exciting and growing Mexican craft beer scene to all its guests with its own pop-up biergarten open the public at the Four Points by Sheraton Puebla. Visitors ages 21-and-older can partake in classic pub games, enjoy authentic Mexican food pairings, and enjoy a festive and lively atmosphere with sounds from a local musician.

“Four Points by Sheraton’s ‘Best Brews’ program has become one that our guests consistently look forward to on their quests to kick back and relax during their stays,” said Paige Francis, Vice President, Global Marketing for Marriott Classic Select Brands. “As the brand continues to expand across all corners of the world, sharing a perfect pint together is something we can all savor. We’re excited to bring a taste of craft beers from around the world to multiple destinations and raise our glasses to the incredible local markets and cultures that fuel a greater travel experience.”

Note on Forward-Looking Statements
This news release contains “forward-looking statements” within the meaning of federal securities laws, including the number of lodging properties the company may add in the future, and similar statements concerning possible future events or expectations that are not historical facts. We caution you that these statements are not guarantees of future performance and are subject to a number of risks and uncertainties, including changes in market conditions; changes in global and regional economies; supply and demand changes for hotel rooms; competitive conditions in the lodging industry; relationships with clients and property owners; the availability of capital to finance property growth and refurbishment; and other risk factors that the company identifies in its most recent annual report on Form 10-K or quarterly report on Form 10-Q; any of which could cause actual results to differ materially from the expectations we express or imply here. We make these statements as of the date of this press release, and we assume no obligation to publicly update or revise any forward-looking statement, whether as a result of new information, future events or otherwise.

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