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Four Points kicks off ‘Best Brews Around the World Brew Off’ program

August 7, 2017 Hotel News No Comments Email Email

Four Points, a booming Marriott International (NASDAQ: MAR) hotel brand known for its love of beer, is embarking upon a global trip to discover the world’s ‘Best Brews’. The journey kicks off from today, International Beer Day, at the new Four Points by Sheraton Manhattan Midtown West and will continue across the globe, with the Asia-Pacific stop at Four Points by Sheraton Melbourne Docklands. It will then culminate at the Four Points by Sheraton Barcelona Diagonal in October.

POINT 2: Four Points’ ‘Best Brews Around the World Brew Off’ celebrates the brand’s ‘Best Brews’ signature initiative, a dedicated program in which each of the brand’s 225+ hotels around the world showcases a local, craft beer that has been chosen based on taste, popularity, quality and proximity to the property. A ‘Best Brew’ is available on tap at each Four Points, offering travellers an authentic taste of local beer culture, wherever their travels may take them.

To add further authenticity and credibility to the ‘Best Brews’ program, Four Points is enrolling one associate from each of the hotels participating in the ‘Best Brews Around the World Brew Off’ in the globally recognised Cicerone Certification Program. Highly regarded in the food and beverage industry, the program is instrumental in the development of expert beer servers. Each of the selected Four Points associates will train and complete the first of four levels of the Cicerone Certification Program, becoming a Cicerone Certified Beer Server and on-property beer aficionado. From Four Points by Sheraton Melbourne Docklands, associate Mitchell Goff will be enrolled in the program.

Four Points by Sheraton Melbourne Docklands Bar

POINT 3: At each stop during the ‘Best Brews Around the World’ tour, two beers from local craft breweries will go “head to head” (pun intended) for bragging rights and to claim the winning spot as the hotel’s newest ‘Best Brew’. The beers will be presented by the breweries and judged by the crowd, comprised of local beer lovers, the respective hotels’ newly certified Cicerone and hotel guests. Each ‘Best Brews Brew Off’ competition will be hosted by an influential “beer expert” who will help educate the crowd and cast the final vote. At tonight’s kickoff event at Four Points Midtown Manhattan West, Peekskill Brewery and LIC Beer Project will square off. The evening will be hosted by Bella of @OneHoppyLady.

The remaining stops on the tour include:

  • August 9, 2017 – Four Points Cancun Centro (Mexico)
  • August 23, 2017 – Four Points Kelowna (Canada)
  • September 13, 2017 – Four Points Melbourne Docklands (Australia)
  • September 20, 2017 – Four Points Nairobi Hurlingham (Kenya)
  • October 2017 – Four Points Barcelona Diagonal (Spain)

POINT 4: “Four Points has a love for locally crafted beers, which is why we’re travelling to the far corners of the globe to discover the best brews the world has to offer,” said Callette Nielsen, Vice President, Global Brand Manager for Four Points. “We know the perfect pint has universal appeal, which is why we’re celebrating International Beer Day with the launch of our ‘Best Brews Around the World’. From Manhattan to Barcelona and Melbourne to Nairobi, we are taking our love of beer on the road. We invite local beer lovers and thirsty travellers to join us as we discover the new ‘Best Brews’.”

In celebration of Four Points’ ‘Best Brews Around the World’ initiative, enjoy a complimentary Four Tastings beer sampler and daily breakfast with our Bed & Beer package. Valid from now till September 30, 2017 at all participating Four Points hotels across Asia Pacific: http://ap.starwoodoffers.com/bestbrew/fourpoints.

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