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Fourth record year for Destination Germany in a row: more than 70 million overnight stays by overseas visitors

February 12, 2014 Destination Global No Comments Email Email

For the fourth time in a row Destination Germany has increased its overseas visitor numbers, having surpassed the figure of 70 million overnight stays for the first time.

According to provisional data of the Federal Statistical Office, in 2013 71.6 million foreign overnight stays in tourist accommodation establishments with ten or more beds have been counted, an increase of four percent over the previous year. “Despite the difficult economic conditions in Europe and the rest of the world, incoming tourism in 2013 for Germany has continued to grow. The Destination Germany brand achieved growing global demand and presents itself at its best,” says Petra Hedorfer, Chief Executive Officer of the German National Tourist Board (GNTB).

Full year figures for overnight stays by Australians are not yet available, however consistent growth was seen withn the first eleven months of 2013. For the period of January-November 2013, there were 660,133 stays by Australians recorded, an increase of 2.2% for that period.

Five markets generate almost half of the absolute overnight growth in 2013

Destination Germany recorded an increase of almost three million nights in the first eleven months of 2013. Of this, 46 percent (1.3 million nights) was calculated from the markets of the United Kingdom ( 349,000 overnight stays), Russia (322,000 overnight stays), Switzerland ( 248,000 overnight stays), the Arab Gulf States ( 237,000 overnight stays) and Poland ( 173,000 overnight stays). In terms of the most popular destinations within Germany, first place went to Bavaria, followed by the capital Berlin. Third place was defended by Baden- Württemberg, home of Stuttgart and the Black Forest.

Positive forecast

For 2014, the GNTB continues to expect strong demand for Destination Germany. This expectation is supported by the recent studies of the UNWTO, which predicts global growth of 4 to 4.5 per cent of arrivals for 2014. For Europe, the UNWTO forecasts a growth of three to four per cent in global arrivals. Hedorfer explains: “For Destination Germany we continue to confirm our forecast for 2020 and see at this time 80 million nights as a realistic and achievable goal. For 2014, we currently anticipate a growth in demand from abroad of one to three percent.”

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