With an intelligent coffee machine networking solution and a revolutionary POS concept for retail, Franke not only supplies state-of-the-art, fully automatic machines but also demonstrates its holistic understanding of coffee and offers customers integrated solutions to boost their sales.
As a coffee machine manufacturer, Franke Coffee Systems has always had a reputation for driving technological advances. The enhancement of automated coffee preparation has been a recurring theme throughout the company’s history. But this development has long been about more than just making coffee machines better, faster or more versatile. Only a holistic understanding of business in the different customer segments and a knowledge of the latest coffee trends make it possible to provide comprehensive advice, turning the product itself – the coffee machine – into an integrated solution to boost sales.
Clever coffee solutions – IoT creates attractive opportunities in the coffee business
The Internet of Things (IoT) means connecting devices to data networks. The ability to view and monitor the operating and process data from a coffee machine remotely creates untold opportunities for customer groups such as restaurant/bakery chains and roasters. A user-friendly dashboard helps them keep track of their company’s entire coffee operations via the web or a smartphone. Sales figures can be accessed in real time, specific sales promotions or price adjustments can be made or cleanliness and hygiene can be monitored for quality control. This is more than just a coffee machine – it is a clever coffee solution.
Focus on the flow and use of goods
Operators of multiple locations can use the consumption data to optimise their flow of goods. If a roaster provides a customer with a coffee machine, he also wants to be that customer’s exclusive bean supplier. Using a barcode on the pack, he can ensure that the coffee machine will only prepare specialities once the code on his beans has been scanned. This also enables him to keep a constant eye on freshness and formulation. The roaster can see exactly how to optimise its volume planning for each customer, spot faults at a customer’s premises and monitor coffee quality all the way to the cup: the perfect support for his business model.
In the right place at the right time
A chain store with a large number of machines can plan its operational staff with maximum efficiency thanks to a real-time overview of sales patterns. It’s never been easier to stay close to events and customers and make individual offers. Thanks to a customer-specific notification system (SMS, email), suppliers can even respond to current events within minutes. Run an iced macchiato promotion in sunny weather, invite customers stuck in traffic to enjoy a coffee – the possibilities are endless. What’s more, a wide variety of payment systems can be centrally managed and prices can be adjusted. Rapid responses like these make a crucial difference to customer satisfaction.
Coffee lounges at the POS double sales
Coffee consumption is changing. More and more cups are being enjoyed away from home or “to go”. Good coffee is a powerful crowd-puller. At a major German fashion chain, “adpad smart lounges” with a fully automated Franke machine were set up in the middle of the sales floor. Passers-by were invited into the branch with a drink voucher and given the chance not just to enjoy free coffee in the lounges but also browse the chain’s online store while sitting on the modern lounge furniture. This adds new dimensions to the shopping experience that not only give customers a treat but also bring a marked increase in sales.
Service & know-how – the secret of our success
State-of-the-art coffee machines like the new Franke A800, new technologies such as the “clever coffee solutions” connectivity system and the turnkey POS concept by adpad for retail – in-depth knowledge and good service put Franke at the forefront of innovation.
Visit Franke Coffee Systems at Internorga from 11-16 March at Messe Hamburg, Hall B2EG, Stand 213.