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Fraser Coast Hosts Leading European Media

September 14, 2015 Destination Global No Comments Print Print Email Email

The Fraser Coast’s already healthy international tourism numbers are set for another boost following a visit from Europe’s leading travel writers this week.


Fraser Coast Opportunities (FCO), in partnership with Tourism and Events Queensland (TEQ), has showcased the destination’s finest attractions and visitor experiences to 12 European media delegates.

Fraser Coast Regional Councillor with the Tourism portfolio, Stuart Taylor, said the group of influencers from Germany, France and Italy had undertaken media familiarisations in two separate groups including one focused on the Fraser Coast and the other on Australia’s Nature Coast, a joint initiative with the Sunshine Coast.

“We were delighted to show off our world-class eco attractions and other visitor experiences to the group,’’

“Engaging with key European media will ensure our destination is promoted effectively to millions of potential overseas visitors,’’ Cr Taylor said.

The visit was part of the Queensland on Stage 2015 program aimed at promoting key Queensland experiences across the important European market.

Lisa Hassani, a media representative from Strasbourg, France, said the experience had been very rewarding.

“This was my second visit to the Fraser Coast and I was so excited to be back. The people were marvellous and we enjoyed jet skiing, whale watching, and I loved Fraser Island on my personal travels so I was so happy to return.”

“Diving with the manta rays on Lady Elliot Island is an experience I will never forget,’’ Lisa said.

Tourism operator Larry Burch, owner of Aquavue café, said Europe represented an important international visitor market for the region.

“We were very pleased to host the group which will result in incredible exposure for our region,’’ he said.

Figures released in the latest International Visitor Survey (IVS) show the Fraser Coast enjoying double digit growth in international visitors with a 14.1% increase in overseas arrivals.

These Year Ending June 2015 statistics comprised European travellers rising 15.6% to 68,000 and included a notable 30.5% rise in German visitors.

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