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Free Ferries A Winning Formula For Boat Show Visitors

August 14, 2014 Exhibitions No Comments Email Email
Figures released today by the Boating Industry Association of New South Wales Ltd (BIA) report almost 50,000 visitors attending the Sydney International Boat Show’s first outing at the combined locations of Sydney Exhibition Centre @ Glebe Island (SEC@GI) and Cockle Bay, Darling Harbour.

And this year, visitors were able to experience more than the usual on-water displays and inside exhibits, with the free ferry service connecting the venues proving a very popular mode of transport.

Just under 56,000 free ferry trips were recorded during the course of the five-day event, indicating at least half of those attending the show took advantage of the spectacularly sunny weather to enjoy the short and scenic ride across Sydney Harbour.

“Our marketing strategy to encourage visitors to begin their visit at the displays in the Cockle Bay marina was very successful”, said Domenic Genua, BIA Marketing & Events Manager.

“Patrons loved the ferry experience – a particularly apt mode of transport for our show. And while there have been challenges with the dual venues this year, we’ve also had really positive feedback from exhibitors in regards to the new Glebe Island venue; move in and move out went smoothly and there was a steady flow of visitors throughout the course of the show.”

“We’re very pleased with the feedback we’ve received on venue logistics, accessibility, and features such as the venue’s natural light,” SEC@GI General Manager Malu Barrios added.

“The total experience has been engaging for both exhibitors and visitors alike. Comments have ranged from ‘easiest bump-in ever’ to ‘best boat show attended in years’, with all observing a positive buzz permeating the halls throughout the show.”

“We look forward to welcoming the Boat Show back to Glebe Island again next year and delivering an even better experience for all involved.”

Sydney Exhibition Centre @ Glebe Island has been purpose built to provide a fully functioning event space while ICC Sydney, the new exhibition, conference and entertainment complex in Darling Harbour is being developed.

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