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Frier and Hackett Join Forces to Develop Cruise Brand for Trade Market

November 7, 2016 Business News No Comments Email Email

Renowned cruise booking provider Cruise1st Australia has teamed up with expert Geoff Hackett to push its Cruisefusion brand into the future. Cruisefusion offers outstanding cruise packages directly to the travel agency market, growing out from industry demand for an extended cruise holiday range.

Cruisefusion will continue to leverage its amazing offers, along with Geoff Hackett’s years of experience, to provide an outstanding B2B service for the cruise industry. It will also increase trade access to high-quality cruise holiday product.

Hackett started out as a retail agent in 1999, and established a wholesale company in 2003, after identifying a gap in the market. After spending 16 years in the industry, Geoff thought he would be happy to retire from the cruise business and pursue other interests, however, his passion for providing outstanding cruise packages couldn’t be dampened. One year on, and Cruisefusion is providing him with the perfect opportunity to use his expertise to grow a brand into a business that fills a real market need.

Cruise1st Australia Managing Director, Carl Frier, is excited for the experience and development that Geoff is able to bring to Cruisefusion, saying, “I’m extremely excited to have Geoff on board – he will assume full P&L responsibility and drive the Cruisefusion wholesale business forward. Geoff’s previous experience and track record will build on what is now a recognized cruise package wholesaler.”

Mr Hackett added, “Cruisefusion is already established and has a solid base of agents trading with excellent infrastructure. It has all the right ingredients to support the trade but it needs someone driving the brand who understands distribution and that had a primary focus of supporting Travel Agent Trade Partners. So, I’m delighted to take on the position of General Manager at Cruisefusion, and look forward in catching up with many of you in the near future.”

As a wholly owned subsidiary of Cruise1st Australia, Cruisefusion offers industry retailers the chance to feature competitive cruise packages on their website, database or social media sites. Creating unique packages with highly competitive price points, Cruisefusion uses industry expertise to make curating world-class cruise packages streamlined and simple. A business can benefit from featuring a portfolio of ready-made or bespoke packages, without any of the additional work of developing and updating its content. All promotional materials are provided by Cruisefusion’s experienced team, allowing businesses the freedom to market the packages across a range of their favourite platforms.

Cruisefusion is a wholesale cruise reseller exclusively for the Australian market, providing competitive, exclusive and international cruise packages. If you wish to browse our cruise packages, visit the Cruisefusion website, or contact our friendly team on 1300 790 942.

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