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From Frites in Paris to steak in The Big Apple: Australian travellers ‘Will Fly for Food’

July 3, 2017 Dining No Comments Email Email

With a fervent appreciation of international cuisine, celebrity chefs and ‘food porn’, it’s no surprise that the Australians’ love of food is now influencing the way they choose a holiday destination, as shown by the latest research from OpenTable, the world’s leading online restaurant booking platform.

OpenTable’s Will Fly for Food Report shows Australia is a nation of intrepid explorers when it comes to their tastebuds, with 84 per cent considering dining out options when choosing a holiday destination and 59 per cent professing to having flown for food within the last 5 years. A further 56 per cent of Australians have travelled to the country of origin of their favourite dish.

Attracted by local, authentic dishes and delicacies, Australians listed dining and local cuisine as the number one factor when deciding where to travel. Australians’ undeniable hunger for new culinary experiences was closely followed by an interest in history and culture, outweighing other factors such as weather and climate, outdoor activities and nightlife.

As big fans of foreign food scenes, three-quarters (76%) of Australian diners want to eat just like a local when abroad, swapping regular dishes for the flavours of the continent and farther afield. Italy was named the nation’s favourite country to travel to for food (55%), with Florence being the most popular foodie city for Australians.

The top 5 dream dining cities ranked by Australians are (in order of preference):

1. Florence, Italy (55%)

2. Paris, France (53%)

3. Tokyo, Japan (44%)

4. Barcelona, Spain (43%)

5. New York, United States of America (33%)

Lisa Hasen, Vice President of OpenTable, APAC, explains, “Our latest research shows Australian globetrotters are redefining their travel bucket lists based on the plethora of exciting dining experiences available globally. When it comes to sampling new cuisines and delicacies, the world truly is their oyster. Dining choices now form an integral part of holiday decision-making for Australians, and those wanting to immerse themselves in a destination and experience it as a local, aren’t afraid to trial their tastebuds.”

Eating out abroad awakens diners adventurous side, with 88 per cent of Australian holidaymakers stating they are more likely to try new dishes and dining experiences when eating out whilst away from home, with both men and women almost equally claiming to be more daring when ordering food abroad (women 88% and men 87%).

To ensure their food experience abroad is second-to-none, almost two-thirds (65%) of Australians have booked a restaurant reservation in advance of their trip.

Hasen added, “As true food-venturers, Australians like to be in-the-know when it comes to dining experiences overseas. With help from OpenTable, travellers are able to read reviews, check out restaurant menus and quickly make a reservation in advance, all in their local language. This translates to dining with ease and, wherever you are in the world.

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