Nearly three dozen restaurants, hotels and businesses in Monterey County participate in the Monterey Bay Aquarium Seafood Watch program including Sierra Mar Restaurant at Post Ranch Inn in Big Sur, La Balena in Carmel-by-the-Sea, The Sardine Factory in Monterey, Asilomar Conference Grounds in Pacific Grove and Porter’s in the Forest in Pebble Beach. The program helps consumers and businesses make choices for a healthy ocean by choosing seafood that is fished or farmed in ways that protect sea life and habitats. Restaurants that agree to participate pledge to serve only items from the Seafood Watch “Best Choices” and “Good Alternatives” list of seafood suggestions.
“One of the things that makes Monterey County so special for visitors and residents alike is the health of the bay and the abundance of marine life here,” says Jennifer Dianto Kemmerly, Director of Global Fisheries and Aquaculture at the Monterey Bay Aquarium. “By relying on the expertise of Seafood Watch, consumers, chefs and seafood buyers are able to choose seafood that’s caught or farmed in a sustainable way. This is having a direct impact on the health of the ocean, here and around the world.”
Passionfish in Pacific Grove has been at the forefront of the sustainable seafood movement and was the first restaurant inMonterey County to partner with the Seafood Watch program and the first eatery in the county to be certified as a Green Business. Owners Ted and Cindy Walter have been dedicated to using ingredients from sustainable farms and fisheries on their menu even before joining the program.
“Because of the fact that 75 percent of the seafood sold in the United States is purchased by chefs and restaurants, that makes us the gatekeepers to the ocean’s health and wellbeing, and I think that we need to be responsible business owners,” says Cindy Walter, co-owner of Passionfish.
While the Monterey Bay Aquarium Seafood Watch program sets standards locally and around the country for responsible seafood menus, sustainable efforts don’t stop there in Monterey County. The region’s number one industry – agriculture – leads the way in producing the freshest locally-grown food and wine for culinary choices, helping to reduce the carbon footprint from transportation. Local hotels have been awarded designations and certifications for implementing and measuring standards in waste diversion, energy and water conservation and education. And businesses in the county lead the industry in sustainable business practices.
This year, the Monterey County Convention and Visitors Bureau launched its “Sustainable Moments” initiative, and as part of the effort, the organization takes personal responsibility to help protect the destination’s incredible natural assets and pristine landscape by educating visitors on the importance of sustainability and giving back to the community.
Blount says, “It is our hope that here in Monterey County, both visitors and residents experience unforgettable sustainable moments today, tomorrow and for years to come.”