Aurein swim, a boutique online swimwear brand designed with mothers in mind, officially launches online today. Hong Kong female entrepreneur and mother of three under three, Angel Tsang, has developed a brand that is centred around caring and the caregiver: seven limited edition designs that provide comfort and confidence are now available online with free shipping and return policies for mums who want time to try in the comfort of their homes.
“Mothers are so consumed in helping others that they often don’t get to take care of themselves – they can be forgotten and sidelined as attention is on baby or toddler. Aurein swim puts the focus back on mum, with a feel good factor sewn in,” said Founder Angel Tsang. Aurein swim’s care factor is evident in the quality Italian Carvico fabric selected, functional designs that provide comfort and confidence to mums, and technology that controls a variety of bumps.
The after baby body and its curves should be celebrated and complemented: Aurein swim was born out of one mother’s inability to obtain swimwear on the market that was flattering whilst flexible for her to attend to her child’s needs whilst by the pool or in the water.
Aurein swim’s suits are designed with fluid contours, inner linings and constrictive control panels to shape and trim the waist and hip area. Paired with a uniquely engineered bra support to provide a natural and fuller look, the uplifting Aurein swim collection uses best in class, high-tech fabrics for exceptional stretch, colour fastness and UV protection.
One piece prices start from HKD 960 with a matching daughter suit from HKD 450, girls items are available up to five years old. Consumers can benefit from HKD 200 off their first purchase until 31 July when they sign up to the Aurein swim newsletter.
Ethical and conscientious, HKD 40 (USD 5) of every piece purchased is donated to local charity Changing Young Lives Foundation, based in Shek Kip Mei. Selected by Angel, the small and local charity really makes a difference in the village that Angel’s parents grew up – mums and donour buyers can feel good about their purchase as the family-orientated brand gives back to the local community.
Mothers should take a dip into the website www.aureinswim.com and explore a brand that finally puts their needs first.