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FWD supports Liverpool FC’s bid for the Premier League Asia Trophy 2017 in Hong Kong

July 20, 2017 Sports No Comments Email Email

As the official Hong Kong tour partner of Liverpool Football Club (“Liverpool FC”), FWD Hong Kong (“FWD”) is thrilled to share with Hong Kongers the greatest football excitement in town this summer – the Premier League Asia Trophy 2017. With a series of exciting activities arranged for FWD MAX members and customers, FWD invites Hong Kongers to immerse in the Premier League frenzy and ignite their passion for football.

To welcome Liverpool’s visit to Hong Kong and kick off a series of activities, FWD hosted the ‘2017 Pre-Season Liverpool FC Tour (Hong Kong) Cocktail Party’ last night (18 July). The festive atmosphere reached a climax when Liverpool football stars, Ian Rush and Robbie Fowler made a cameo appearance in the party. Paul Tse, Chief Marketing Officer of FWD Hong Kong and Macau and passionate football enthusiast, asked the Liverpool legends about their secrets of success and shared his passion for football, bringing the boisterous atmosphere to a new high.

The Premier League Asia Trophy 2017 will be held at the Hong Kong Stadium on 19 and 22 July. Seats have been reserved for FWD MAX members to show support for their favourite teams and players in the qualifying matches on 19 July, as well as the Third-place Play-off and Final on 22 July. Liverpool FC will also have an open practice session at Mong Kok Stadium on 21 July with FWD MAX members and customers of FWD invited to watch the Reds practise and cheer for them up close.

During the Third-place Play-off and Final on 22 July, FWD will be extending the excitement of the Premier League Asia Trophy beyond the stadium by sharing the passion for the games with FWD MAX members at the ‘FWD x LFC Cheer to the MAX Party’ at Zerve Bar and Billiards in Causeway Bay. While watching the live broadcast together, fans can cheer for the Reds and other teams and enjoy a variety of light refreshment and drinks.

To encourage the next generation to pursue their dreams and develop a healthy lifestyle, FWD and Liverpool FC are also co-hosting two Football Clinic sessions. Liverpool legend Gary McAllister and several Liverpool FC coaches will share their knowledge with sixty budding footballers aged between 7 and 15, helping them to enjoy football to the ‘MAX’. Gary will also share the ups and downs throughout his football career, inspiring the juniors to persevere in the pursuit of their passion and achieve infinite possibilities in life.

FWD MAX originates from FWD’s pledge to transcend traditional insurance and to fully celebrate living. It is a complimentary platform dedicated to empowering Hong Kong people in living life to the fullest through a wealth of unique experiences and interesting sharing among members. To learn more about FWD MAX or to register as a member, please visit

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