G Adventures has launched its very own music channel designed especially for travellers on the popular music and entertainment streaming app, Guvera.
The world’s leading adventure travel company has expertly curated playlists to get travellers excited for their next overseas adventure with tracks intended to make them move, chill or just get away from day-to-day life.
G Adventures Australia and New Zealand Managing Director, Adrian Piotto says the tracks are perfect for agents to play in store and fuel the travel bug among customers.
“Guvera is very popular with young Aussies, with 77 per cent of users under 35 years. This directly aligns with a lot of our agents’ core boking demographic, and we know playing music that is relatable to today’s travellers is a great way of starting conversations in store,” explained Piotto.
“And of course, if they like it, that can follow G Adventures at home or on the road too.”
With exclusive G Adventures content and competitions available through the Guvera brand channel, and free access to the most popular local and international music, the playlists allow travellers to play their favourite travelling music on the go.
“The G Adventures playlists are the perfect travelling companion and designed around G Adventures core themes of fun, adventure & escapism,” he said.