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G Adventures Shines a Spotlight on Four Women-Led Planeterra Projects for International Women’s Day

March 6, 2018 Tour Operator No Comments Email Email

This International Women’s Day, G Adventures, in partnership with Planeterra, is shining a spotlight on four crucial women-led projects around the world, from a Craft Shop in Sri Lanka to a  hospitality village in Namibia.

Planeterra, G Adventures’ not-for-profit partner, currently supports 50 projects worldwide,  13 of which are dedicated to helping women redefine their roles in society by providing life-changing access to education and job-training.

The organisation works directly with G Adventures to include these programs into their itineraries, making sure these enterprises have a long-term customer base and market, creating a more inclusive economy and more cohesive communities.

The four projects being celebrated this International Women’s Day include:

Sthree Craft Shop and Café – Kandy, Sri Lanka

A craft shop and cafe run by the Women’s Development Centre to empower women and at-risk youth through livelihood opportunities.  Planeterra granted CAD $30,000 to renovate and outfit WDC’s working space into a commercial craft shop and café.

Impact so far:

  • 100 people are directly impacted
  • 400 people are indirectly benefitting
  • 2,000 G travellers will visit each year

Penduka – Windhoek, Namibia

A restaurant and handicraft workshop that employs 30 disadvantaged women and creates livelihoods for over 300 women in Namibia. G Adventures travellers will enjoy a meal courtesy of Penduka, supporting these women and the social enterprise itself.

Impact so far:

  • 30 women directly employed at the workshop
  • 300+ women benefitting from work
  • Over 750 G Adventures travellers visiting each year 

Cöp(m)adam – Ayvalik, Turkey

A Turkish social enterprise with a fairtrade mission, created to leverage the artisanal talent embedded within the Turkish culture and to provide opportunities for women in impoverished communities. When travellers visit the workshop during a trip to Turkey, and purchase their products, they are directly supporting the women that made them.

Impact so far:

  • 40 women in the cooperative
  • 600 G travellers visit each year
  • More than 400 women (to date) have gained skills, self-confidence, and the ability to find full time jobs in other areas, fulfilling their dreams, thanks to the program

Nyamirambo Community Tour  – Kigali, Rwanda

A community-based walking tour and lunch, run by the Nyamirambo Womens Center, in Nyamirambo community of Kigali, giving visitors an insight into the every-day life and challenges, social events and businesses. It also employs six local guides to facilitate and organize the tours, where G Adventures travellers obtain an authentic experience and at the same time the tour benefits the women at NWC and the community at large.  All G Advenutures Rwanda tours include a visit to the Nyamirambo Womens Center.

Impact so far:

  • 50 women are directly impacted
  • 80 people are indirectly benefitting
  • 250 G travellers visit each year

As a global ambassador and expert of community development  Adrienne Lee, Director of Development at Planeterra, understands and has seen first-hand how tourism can positively impact women.

“Our goal at Planeterra is to initiate, invest, cultivate and incubate a number of women-run social enterprises, cooperatives, and training programs that give women a hand up, not a hand out in their society”, Lee says.

“This allows for long-term job training and meaningful careers, creating futures of self-sufficiency, not dependency. This way an individual can take care of themselves and in turn their family and children’s health and education. “On International Women’s Day, we celebrate the progress we have made, while promoting the advancement we continue to work toward.  Sthree Craft Shop and Café, Penduka, çöp(m)adam and Nyamirambo are cornerstone examples of our female-focused work and we’re proud of the impacts they have made so far”.

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