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G.O.D’s PMQ Concept Store Soon to Unveil SOHOFAMA in Collaboration with Locofama Urban Farming Meets MSG-free Comfort Chinese Cuisine

September 1, 2014 Food & Beverage No Comments Email Email

Hong Kong’s design lifestyle brand G.O.D has collaborated with the folks from organic restaurant Locofama to present SOHOFAMA, a Chinese kitchen serving local comfort food, putting the final touch on the brand’s all-new concept store in PMQ.

Opening mid-September, SOHOFAMA aims to serve up wholesome, chemical-free meals, incorporating locally grown organic ingredients which support both the community and body. So local, in fact, that the table is literally brought to the farm, in the form of an urban mini-farm in the restaurant’s outdoor area, which will grow vegetables and herbs to be used directly in the dishes.

G.O.D.  founder Douglas Young says of the collaboration: “We enjoyed developing the creative direction with the Locofama guys because they are young and forward-thinking, and they share our desire to support and encourage local talents, from the food angle.”

“We were inspired also by the venue – PMQ, which is also dedicated to encouraging local talents,” adds Locofama founder Larry Tang. “The grass roots community here makes it the perfect place for our urban farming restaurant concept, where we hope to educate the new generation on the importance of healthy eating in our fast-paced city environment.”

SOHOFAMA’s menu will reflect both the old and the new, with childhood favorites such as 24-Hour Drunken Prawns, Steamed Whole Crab in Organic Egg Whites, and Sweet Miso Eggplant Casserole, as well as novel dishes celebrating the multiculturalism of today’s Hong Kong, like Yeung Chow Fried Rice with Organic Spanish Chorizo.

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