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Gaining Momentum – Anantara Vacation Club Celebrates Top Customer Service Scores In Major Hospitality Industry Survey

March 13, 2014 Hotel News No Comments Email Email

Anantara Vacation Club, a luxury shared ownership concept, is delighted to announce that it has achieved an enviable rating of 89.2 for customer service in the Market Metrix Hospitality Index (MMHI) quarterly customer service report. 

Anantara Vacation Club Bali SeminyakThis level of customer satisfaction places Anantara Vacation Club at the top of its sector in the industry, offering Club Owners a unique opportunity for shared ownership with an industry leader that offers unique access to some of the world’s most dynamic vacation destinations.

“We are delighted that our guests are having outstanding experiences,” said Harold Derrah, CEO of Anantara Vacation Club.   “We’ve invested substantially in all of our customer touchpoints, and it’s clearly paying off.  Our goal is to exceed our Club owners’ expectations – and it is very gratifying to see the results of our hard work.”

The quarterly report from MMHI, considered the world leader in providing benchmark data for the hospitality industry, is based on feedback from guests before, during and after their stay.  Indeed, boosted by Anantara Vacation Club’s high rating, the parent brand, Anantara Hotels, Resorts & Spas  achieved a very high 82.6, placing it in the top three of the luxury hotel sector  for customer satisfaction.  This is an increase of nearly four points over the previous quarter – a greater increase than any other brands in the luxury sector.  The latest numbers were compiled during MMHI’s Q3 2013 survey, which can be found here

Anantara Vacation Club Phuket Mai KhaoAnantara Vacation Club launched in 2010 as a luxury Shared Holiday Ownership concept offering discerning customers opportunities for 5-star vacations in Asia and beyond.  In just three short years, Anantara has grown by leaps and bounds into a recognized industry leader.  Through the acquisition, development and renovation of quality resort properties; its unique and flexible Club Points system; and the advantages offered by being part of the worldwide network of Anantara Hotels, Resorts & Spas, Anantara Vacation Club is rapidly becoming the shared ownership industry leader in Asia.

In the coming year, Anantara Vacation Club is focused on continued growth and exceeding customer expectations.  In 2014, Anantara Vacation Club will open two new Club resorts; launch a new mobile app for Club owners to enhance customer service; host special events for Club owners in Shanghai, Hong Kong, Bangkok and Singapore; introduce a new signature adventure series for Royal and Platinum club owners; and provide a new monthly webinar series to help owners maximize their benefits and investments.

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