Former Qantas boss and Tourism Australia chairman Geoff Dixon has gone into business with former Virgin Blue chief Brett Godfrey. The pair have been united by walking tourism.
BRW magazine reports that Dixon and Godfrey have come together in the Australian Walking Company (AWC), a new consortium half-owned by the Tasmanian Walking Company, which Godfrey bought with an investment partner in 2013.
Dixon was walking the Twelve Apostles Lodge Walk three months ago and realised what a spectacular, world-class walk it is.
“Then I found out it was for sale,” he told BRW.
“I had a look at the numbers – it’s been around 10 years and is profitable – had a chat to Brett, and here we are.” AWC bought it.
Dixon says Australia needs to lift its profile with adventure travellers. It ranks 15th in the Adventure Travel Trade Association’s latest global survey, whereas New Zealand is third.
Adventure tourism, including walking and hiking, is a AUD 360 billion industry worldwide and has grown at an average 25% a year since 2009, the Adventure Travel Trade Association says.
Edited by William Sykes