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Geographic confusion blamed for storm cancellations

April 19, 2017 Headline News 1 Comment Email Email
KLM – AMS Top Post

Social media, confused news reports and a poor grasp of geography are costing tourism businesses on the Capricorn Coast hundreds of thousand of dollars in the wake of Cyclone Debbie, according to local operators.

Several operators have said that potential visitors in southern markets are confused about the size of Queensland and the state’s geography. They think the Capricorn Coast near Rockhampton was hit by Cyclone Debbie, which it wasn’t.

Debbie slammed into the Whitsundays, which is still recovering, but Rockhampton and the Capricorn Coast were struck not by the cyclone but by flooding in the nearby Fitzroy River. This closed Rockhampton airport for a time but the airport has reopened and the Capricorn Coast is open for business.

Rockhampton tourist information centre in the old Customs House built in 1901 in Classical style. Flickr

Paul Ewan, who runs Cool Waters Holiday Park at Kinka Beach on the Capricorn Coast, told ABC News that the holiday park is undamaged, open for business and the weather is fine – yet holiday cancellations have reached AUD 60,000 and other businesses are also suffering.

Ewan blamed misinformation and its spread on social media. He said people’s knowledge of Queensland north of the Sunshine Coast was sketchy.

Local operators are now planning a campaign to attract visitors in the winter months, when it’s still warm enough to walk around in shorts and a T-shirt.

Edited by William Sykes

KLM – Lon Footer Post

Currently there is "1 comment" on this Article:

  1. Margaret Bancroft says:

    Hi We are located in Wine Country- Hunter Valley and we have the same results from the media when there happens to be a bush fire or flood in the area. Once people hear the name Hunter Valley they have no idea of the size of it or where the fire or flood is in relation to where they are wanting to travel to.. They ask will we be able to get wine any more, or is there any vines left etc. It has devastating results to the business people in the Valley who have been completely unaffected by the event. Some how we have to educated the media that it is not good enough and that they have to be more accurate with their message. I use to work at the Yeppoon Information centre and I still “sell” the beautiful and wonderful Capricornia Coast

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