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Germany Trend target for holidaymakers: GNTB records eighth record results in a row

March 6, 2018 Destination Germany No Comments Email Email

The German incoming tourism achieved a record result in 2017 for the eighth time in a row. From January to December, the Federal Statistical Office recorded 83.9 million international overnight stays in hotels with at least ten beds, 3.1 million more than in 2016. This corresponds to an increase of 3.6 percent over the same period of the previous year.

Petra Hedorfer, Chair of the Board of the German National Tourist Board (GNTB), explains:
“Throughout 2017, German incoming tourism is developing very dynamically. Compared to he previous year, we can close the year 2017 with almost three times as much growth. Positive economic fundamentals, political stability in important source markets and the outstanding positioning of Germany as a travel destination as a brand in international competition form the basis of this excellent balance sheet. Especially as a holiday destination, we were able to score points with guests from all over the world.

“Demand for vacationers is rising above average Travel for personal reasons are the growth drivers for German incoming tourism. According to IPK International’s first provisional results for 2017, the number of holiday trips to
Germany increased by five percent, including short breaks of eight percent. The smaller segment, visiting relatives and friends, is growing seven percent. The number of business trips is one percent higher than in 2016.

Further trends for the travel year 2017 according to the IPK: Within the segment vacation travel the city tourism is booming with plus 15 percent. Online bookings continue to gain five percent compared to stationary sales. In terms of transport, long-distance buses are gaining significant market share.

Europe remains the largest source market, growth impulses from overseas markets Europe continues to be the largest volume market for German incoming tourism – almost three quarters of overnight stays are generated on its own continent. The highest growth rates among the source regions of international travel are achieved by the American continent. Above all, the USA as the most important overseas market continues to perform above average, with an increase of 8.8 percent. The Asian markets are 4.5 percent above the comparative figures of the previous year. Australia has achieved an excellent result with 789,684 overnights from January to December 2017 which represents a growth of 4.3% compared to 2016.

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