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‘Get Da Job’ – ACI harnesses ‘marketing gamification’ with new smartphone app

April 19, 2016 Apps No Comments Print Print Email Email

Strongly geared towards attracting ‘next generation talent’, ACI HR Solutions has harnessed one of the latest trends in smartphone marketing to launch ‘Get Da Job’, an innovative app designed to actually help candidates prepare for the job interview process.

ACI HR Solutions CEO & Founder, Andrew Chan said in essence the app is a game that gives players inside information about the questions typically asked by employers in an actual interview process.

At the same time, it is also designed to help prospective candidates prepare themselves before they even ‘walk’ into a meeting with their potential new employer.

“You would never sit for an important exam without studying nor would you run a marathon without training and that is exactly what ‘Get Da Job’ sets out to do in order to seriously improve your chances,” Mr Chan said.

“We’ve long recognised the trend users are moving towards with regard to social media and in particular next generation talents so it wasn’t enough to simply have an interactive website with fun and interesting videos to reach them.

“Combining one of the latest trends in online marketing – ‘gamification’ – with a good understanding of therelationship between ‘Millennials’ and game play is one of the keys to understanding engagement with this generation as a whole.

“So that’s the tack we have taken.

“The great thing about ‘Get Da Job’ is while it may be primarily aimed at that generation, it also holds strong appeal for any demographic.

“Our goal at ACI is to become the comprehensive source for candidates seeking career information and matching their skills and talents with what our clients have to offer.

“What we provide makes it moot to visit any other recruitment site and as such we have encompassed all pertinent information completely and in such an engaging manner that candidates have no reason to look anywhere else.

“‘Get Da Job’ is just another example of how we are utilising as many different channels as possible and harnessing the latest in technology top stay ahead of the competition.”

Underlining the new app’s instant appeal, ‘Get Da Job’ received the gold award for ‘Best Recruitment Innovation by a Recruitment Agency’ at last week’s Human Resources Asia Recruitment Awards 2016 held at the Shangri-La Singapore.

The award was one of three ACI picked up at the event, their haul including a bronze in both the ‘Best Career Website by a Recruitment Agency’ and the ‘Best Recruitment Agency’.

‘Get Da Job’ can be readily downloaded from www.acihr.com/get-da-job, Google Play or the App Store.

‘Get Da Job’ screenshot Images available via the following dropbox link – https://www.dropbox.com/sh/nfusegwlf6jd939/AAB3pExkXuAT6T0rgYtqY38Ra?dl=0

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