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Get Somer-Set for Two Holidays in One

September 1, 2017 Destination Europe No Comments Email Email

The buzz around Somerset and Exmoor is building as local people and tourism bosses unite to blow the lid off some of the county’s best kept secrets with a social media campaign celebrating visitors and locals favourite places.

The social media campaign will shine a spotlight on the County’s unique ‘2in1’ holiday experience – from the villages, history and wildlife of striking Exmoor to Somerset’s ancient towns and popular beaches.

Tourism leaders believe the county offers great value for money with not one but two unique and distinct destinations – which, in geographical terms, are just a stone’s throw from each other.

Visit Somerset will be revealing some of the gems Somerset & Exmoor have to offer over the next four weeks – from castles to forts, Jurassic fossil hunting to horse riding, waterfalls to steam railways.

And the organisation wants local people to get in on the act by sharing the things they love most about their beautiful Somerset & Exmoor.

They can post about favourite walks, interesting outings or good wildlife spotting. The posts can reveal great places to cycle or fish. They can feature images of rock formations, moorland sunsets or a favourite out-of-the way cove.

All local people have to do is follow @visitsomerset @secretsomerset and @visitexmoor, using the hashtags #secretsomerset, #exploreexmoor, #2in1, and post feedback and images on Trip Advisor.

Visit Somerset Chief Executive Officer, John Turner, said: “Somerset really does offer two holidays in one.

“From the diversity of the wildlife and the numerous leisure activities on Exmoor to the wildness and wonder of our Jurassic coastline and beautiful beaches.

“With so much to see and do we need the help of the people of Somerset to spread the word. They know the best places to visit and they have the insider knowledge to make everyone’s visit here a great one.

“We want to share Somerset & Exmoor’s secrets for the local economy and to boost our tourism industry.”

The county’s economy relies on visitors and numerous rural and coastal locations offer a wealth of great things to see and do, from horse riding along Somerset beaches to riding in the wilderness of Exmoor.

In Somerset, visitors can visit Brean Down Fort or Exmoor’s Dunster Castle, take a fishing trip out to sea from Watchet or catch Salmon in the River Exe, take the family to the waterfall at St Audries Bay or visit Exmoor’s Wimbleball Lake.

Holidaymakers can go birdwatching at Somerset’s Steart Marshes or even take a Red Stag safari on Exmoor.

The county is steeped in history and mystery from fascinating museums, eerie castles and ancient iron-age forts, to strange follies and sparkling Cosmopolitan harbours.

Other treasures include the tallest trees in England; Barrington Court, used in the filming of Wolf Hall; the finest Georgian street outside Bath, in Bridgwater; the Booming Bitterns at Ham Wall and the West Somerset steam railway.

The best images and content in submitted posts – using the campaign hashtags – will be eligible for a prize later in the year.

This project is funded by Natural England and the Hinkley Tourism Action Partnership made up of EDF Energy, Somerset County Council, Sedgemoor District Council, West Somerset Council, Visit Somerset, Exmoor National Park Authority and Visit Exmoor.

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