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GHA Discovery Wins Three Awards At The Loyalty Expo 2014

March 28, 2014 Accolades No Comments Email Email

At the awards luncheon of the Loyalty Expo 2014 held inOrlando, Florida, GHA Discovery, the innovative, multi-brand loyalty programme of Global Hotel Alliance (GHA) won three awards from Loyalty 360, the loyalty marketer’s association.

GHA Discovery, based on a custom-built MICROS OPERA Customer Information System (OCIS) platform, won three major awards, chosen from 170 entries, after having been judged by 25 industry experts and evaluated with a numeric scoring system. GHA Discovery won Gold for the “360-Degree Loyalty Award, which recognises the programme with the highest aggregate score across all categories. GHA Discovery also won Silver in the category of “Reward Program, as well as Silver in the category of “Use of Market Research, Customer Insight or Voice of the Customer in Loyalty Marketing.”

These awards come not long after GHA Discovery won two awards at the Travel Weekly Magellan Awards, the 2013 Gold Magellan Award in the Loyalty Programme category and 2013 Silver Magellan Award for the “Marketing Campaign category.”

GHA’s CEO, Chris Hartley believes that a big part of this continuing success is attributed to GHA’s partnership with MICROS Systems, Inc. (NASDAQ: MCRS) and the sophisticated technology platform that both organizations have developed together: “Before we launched GHA Discovery, we invested significant resources into customising our central systems to ensure that we operate on one of the most advanced CRM platforms in the industry. That platform now enables dynamic marketing and customer recognition across multiple brands, thus ensuring all 425 hotels can deliver what we promise our 4 million members each time they stay, regardless of the brand they choose.”

MICROS’ President for Asia-Pacific, Stefan Piringer, who was the founding Chairman of GHA, and is a current Board Member, reaffirmed Hartley’s sentiment: “GHA was always about showcasing the best in MICROS’ suite of offerings, including its central systems technology. As the alliance operates across multiple brands and different cultures on a global level, customer recognition and ease of booking across various booking channels are essential prerequisites that make the program successful. GHA’s platform, hosted by MICROS in its Frankfurt data centre, ensures that an Omni Hotel customer can make a booking on and be recognized as a valued customer at every point in the experience.  For instance, that same customer arriving at Hotel Adlon Kempinski in Berlin, is welcomed accordingly, and will have the correct amenities delivered to the room, such as the requested type and quantity of pillows. When technology enables you to deliver that level of customer experience, it is no surprise that GHA Discovery continues to impress customers and alliance members alike and wins these prestigious awards.”

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