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GHA Discovery Wins Three Awards At The Loyalty Expo 2014

March 20, 2014 Accolades No Comments Email Email

At the awards luncheon of the Loyalty Expo 2014 held in Orlando, Florida, GHA Discovery, the innovative, mulit-brand loyalty programme of Global Hotel Alliance (GHA) won three awards from Loyalty360, the loyalty marketer’s association.

GHA Discovery went home with three major awards, chosen from 170 entrants, having been judged by 25 industry experts and evaluated with a numeric scoring system. GHA Discovery won Gold for the “360-Degree Loyalty Award”, which is based on the programme with the highest aggregate score across all categories. GHA Discovery also won Silver in the category of “Reward Program”; as well as Silver in the category “Use of Market Research, Customer Insight or Voice of the Customer in Loyalty Marketing”.

These awards come not long after GHA Discovery won two awards at the Travel Weekly Magellan Awards, namely the 2013 Gold Magellan Award in the Loyalty Programme category and 2013 Silver Magellan Award for the “Tier Marketing Campaign category”.

GHA’s CEO, Chris Hartley was thrilled with these accolades, “Two weeks ago, we were celebrating GHA’s 10th Anniversary at ITB in Berlin, and now GHA Discovery has won these fabulous awards, so it’s certainly exciting times for the alliance. I believe the key to our success has been enabling customer recognition across multiple brands by aligning our technology and creating a unique CRM platform, thus ensuring all 425 hotels can deliver what we promise the customer each time they stay, regardless of the brand they choose”.

“These awards really reflect the efforts that everyone has made across the alliance to make GHA Discovery a success. Together we share 4 million customers, who drive over US$1 billion in annual sales, but most importantly a growing slice of that revenue is moving across our brands. In 2013, programme revenues were up by 17%, cross-brand revenues by over 50% and bookings by over 70%. Those numbers speak for themselves”

“Everyone associated with GHA Discovery can be proud of what we’ve achieved in creating this loyalty programme, which is only less than four years old; and we hope and expect that more brands will join us in offering what is becoming an exciting alternative for customers to the points-based, mega-chain programmes, and create more success in the future” concluded Hartley.

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