Fairmont Hotels & Resorts wants travellers to give the gift of fragrant opulence this holiday season. The luxury hotel operator has teamed up with two of its preferred lifestyle partners, Le Labo Fragrances and RIMOWA to create exclusive Scent & Senses Packages available in select U.S. cities.
The olfactory sense is among the most powerful, deeply intertwined with feelings and emotions. More than any other, the sense of smell has been scientifically linked to memory, evoking emotion for things like a past experience, a recent destination, or even a favourite meal.
“We are committed to fostering genuine connections for our guests and we believe that scent can play a huge role in bringing that to life,” said Alexandra Blum, vice president of public relations and partnerships, FRHI Hotels & Resorts. “This experience is one that will leave a lasting impression and enrich the emotions of all those who are able to participate. Surely, this will be a gift that will live on long after it is given.”
As part of the Scent & Senses package, guests will gain exclusive after-hours access to one of Le Labo’s beautiful boutiques to see the art of scent creation firsthand. They will then work alongside a skilled fragrance lab technician to participate in mixing their own Rose 31 fragrance, Fairmont’s signature scent with notes of rose absolute and rose essence, sharpened with spices, woods and musk. Packages also include elegant accommodations, transportation to and from the Le Labo lab, a beautifully crafted RIMOWA beauty case and a specially curated selection of Le Labo products, including their newly mixed Rose 31.
“Our labs are like an entertainment park for the nose, and the perfume you bring home is a souvenir. In our Madison New York boutique for example, we have more than 600 ingredients, a first in the world and we are pleased to share this experience with the Fairmont guests,” said Fabrice Penot, co-founder of Le Labo.
Scent & Senses Packages start at $769 plus tax and are available in New York City at The Plaza, A Fairmont Managed Hotel, in Santa Monica at Fairmont Miramar Hotel & Bungalows (Le Labo boutique in Los Angeles), and at Fairmont San Francisco on select dates during January 2016. Full package details and booking information can be found here: http://www.fairmontmoments.