Best Western Hotels & Resorts, one of the world’s best-known accommodation brands, has launched a new campaign – ‘It’s Not Just a Hotel’ – to celebrate its recent re-branding, a journey that’s taken the best part of 10 years.
Best Western is launching a two-month advertising blitz through digital media, giving away eight weekends for two (including accommodation and activities) at some of its best properties and offering loyalty members up to 5000 bonus points on bookings.
“There’s been some big changes at Best Western and the time has come to get the word out there that we have a fantastic network of high-quality hotels and resorts,” says senior marketing manager Angela Smith.
Once known for its roadside motels, Best Western continues to evolve its strict minimum standards and now boasts a modern portfolio of 150 properties across Australia, New Zealand the South Pacific with uniformly high standards and a customer-focused approach.
The customer-first philosophy is highlighted by Best Western’s commitment to free high-speed internet at every property, which has been a big hit with guests.
“Our guests love the free internet, it’s a huge selling point – people really see the value,” Smith says.
Healthy breakfasts are also standard fare at every hotel and resort while Best Western’s revamped loyalty program makes it easy to earn and redeem rewards.
Branding has been tweaked with sharp new logos and signage, while there are six brands instead of just one (Best Western Premier, Best Western Plus and Best Western, GLō, Executive Residency and BW Premier Collection) for enhanced product differentiation.
The company has also appointed online influencer Lauren Thomas (@thesoultravelgirl) as its brand ambassador for the campaign.
To win one of the eight weekends away, visit the website www.itsnotjustahotel.com and explain in 25 words or less what ‘Best Western means to you’ by completing the sentence: ‘It’s not just a hotel…’
Edited by Peter Needham