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Global Hotel Alliance Launches Inaugural “GHA Week” To Mark Its 10th Anniversary

April 7, 2014 Hotel News No Comments Email Email

Global Hotel Alliance (“GHA”) today launches its inaugural “GHA Week”, which coincides with celebrations of its 10th anniversary, and involves a variety of events and activities, which will take place in dozens of locations around the world. 

Over 1,000 sales people will host events, meetings, lunches and cocktails, and spread the word about GHA’s 24 member brands and 425 hotels, with the goal of boosting awareness of the alliance among key customers, thanking them for their business and drumming up incremental revenues for their sister hotels around the world.

Tim Davis, GHA’s Head of Membership Services, is spearheading the initiative for GHA and is excited about the potential of such a massive sales effort “in a world where everything seems to be done electronically and virtually, to get over 1,000 sales people out meeting customers personally and talking about the alliance is going to create a positive impression. Our member brands are all actively engaged in promoting GHA Week and are contributing an unprecedented number of stays as prizes in a selection of some of our most glamorous hotels and exciting destinations, to encourage our customers to attend the events.”

The grand prize during GHA Week is five nights stay in a luxurious suite at Palais Hansen Kempinski Vienna, including two return business class flight tickets with GHA’s partner, Austrian Airlines.

David Sparrow, Kempinski’s VP Sales, is a big advocate and agrees:  “this is the first time all GHA’s member brands have joined together on this scale and in a carefully co-ordinated sales effort; and it’s a superb example of the collaborative nature of our alliance. I am sure GHA Week will be a big success and that it will become an annual activity on the GHA sales calendar”.

For more information on GHA Week, the events and the locations, please contact Tim Davis in , Laura Choules in London and Sarah Quinn in

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