More than 1500 tourism industry influencers from around the world will gather in Canada next month for the country’s premier international tourism marketplace, Rendez-vous Canada (RVC).
Montreal, in the heart of French Canadian territory and the birthplace of the nationally recognised Cirque du Soleil, will host the extravaganza which will attract international tourism buyers and place them with the appropriate Canadian sellers. Tourism trade media from around the globe will also be in attendance. This is the fifth time the Tourism Industry Association of Montreal has hosted RVC, the last being in 2004. The venue changes each year with Halifax having hosted five times and Vancouver more than any other Canadian City hosting the trade forum six times.
On the agenda will be the presentation of new products, discussions about trends and the future direction of the tourism industry plus past, present and future tourism statistics. The most influential global travel buyers from more than 20 countries will meet with Canadian sellers to check out the latest tourism products and services, broker deals and close sales. These thousands of one-to-one appointments generate hundreds of millions of dollars of revenue for Canadian tourism businesses, which helps to grow the $88.5 billion industry and to support the 619,000 Canadian jobs that depend on tourism.
Montréal is the largest city in Québec Province. Mainly French-speaking, it’s set on an island in the Saint Lawrence River and named after Mt. Royal, the triple-peaked hill at its heart. It includes neighbourhoods from cobblestoned, French colonial Vieux-Montréal – with imposing Notre-Dame Basilica at its centre – to industrial Sud-Ouest and artist-friendly Plateau.
“Montréal is world renowned for its fashion, food, arts and culture, as well as its unique and authentic tourism experiences,” says David Goldstein, CTC president and CEO who made a presentation last month in Sydney at a Canada Corroboree luncheon at the Opera House.“We’re thrilled to have this city and province in the spotlight for the hundreds of global buyers and media who will gather here next month as the momentum in tourism growth continues its upward trend.”
The international visitor economy sees travellers spend $3 billion a day, helping to make tourism one of the largest and fastest-growing economic sectors in the world.
The Palais des congrès de Montréal will be transformed into a hive of tourism-business activity April 24-27,2016, for the 40th staging of Rendez-vous Canada (RVC), the Canadian Tourism Commission (CTC)’s flagship event.
Written by John Savage who will cover RVC for eGlobal Travel Media