Globus will launch its biggest ever Australian television advertising campaign this weekend, capitalising on earlybird specials and exceptional airfares with the message that it’s “Time to Tour”.
During September and October, 30-second Globus television commercials will air on major regional stations nationally, targeting key markets outside the major capitals.
At the same time, Avalon Waterways will hit the airwaves with a television advertising campaign of its own, fronted by television presenter and Avalon ambassador Deborah Hutton. Targetting both metropolitan and regional areas, the 30-second Avalon ads will screen across a range of programs on the Seven, Nine and Ten networks.
Globus family of brands National Marketing Manager Chris Fundell said the campaigns would be backed by metropolitan print, online and trade advertising, including a message to ‘see travel agents’.
“Now is an excellent time to book a tour – the earlybird deals we’re offering and the discount airfares currently in the market mean travellers can get exceptional value,” Mr Fundell said. “We’ve created a Globus campaign aimed at people who have spent a lifetime working or caring for their kids, and they now need to reward themselves and indulge their own pursuits.”
The “Time to Tour” campaign follows the recent release of the Globus 2017 Europe program, which had met with strong bookings from the Australian market.
“European tour bookings are already well up on this time last year,” Mr Fundell said. “In fact, both our European and North American tour programs have experienced double-digit growth this season, so we’re confident of an excellent year in 2017.”
The Avalon ads are the first on TV to feature Deborah Hutton, who has acted as an Avalon Waterways brand ambassador since launching one of the company’s new Suite Ships, Avalon Illumination, in Vienna in 2014.
“Deborah Hutton has recently returned from an Avalon cruise on the Rhône through France, so we’ve taken the opportunity to show aspects of her journey and convey Avalon’s own particular brand of relaxed luxury and modern ships,” Mr Fundell said.