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Glorious Sydney song and video helps launch ATE17

May 15, 2017 Headline News No Comments Email Email

The Australian Tourism Exchange 2017 (ATE17) got underway in Sydney over the weekend, celebrating 50 years of marketing Australian tourism to the world and starting with ATE Media Marketplace, which this year brought 90 media representatives from 20 countries to meet up with tourism operators and marketers from around Australia.

ATE Media Marketplace, presented in partnership with TravMedia, includes Destination Showcase, which gives state and territory tourism organisations the chance to present latest developments to media – and screen their latest promotional videos.

One video that really stood out was Sydney to Me – commissioned by Destination NSW and sung by Sydney singer/songwriter duo Jess and Matt. Jess Dunbar and Matt Price wowed the 2015 season of Australia’s X Factor, eventually finishing in third place. They swiftly landed a deal with Sony, releasing their debut album in 2015.

Jess and Matt with Tourism Australia managing director John O’Sullivan. Photo by Peter Needham

Jess and Matt are a couple in life as well as on stage and Destination NSW chief executive Sandra Chipchase revealed to the ATE17 audience that Matt had proposed to Jess during a trip to the Blue Mountains and the two are now engaged.

Perhaps it’s this special factor that shines through on the video and makes it memorable and heart-warming. It also shows off Sydney’s assets and is quite mesmerising to watch.

Jess and Matt fans attending ATE17 enjoyed a special surprise on Saturday night at one of Sydney’s newest and most distinctive event spaces, The Calyx. The talented and photogenic couple arrived and performed live, to audience delight. Jess said later their wedding would probably take place in January.

The Calyx, which opened in June 2016, is built around the site of the Arc Glasshouse in the southwestern corner of the Royal Botanical Gardens. An integrated mix of indoor and outdoor areas, The Calyx changes displays regularly, reinventing itself through emotively themed exhibitions.

Media also enjoyed cocktails on Friday night at Café Sydney, which takes in the Sydney Harbour vista from a stunning location on the rooftop of Customs House.

The ATE Media Program welcome event, hosted by Tourism Australia, provides a key networking opportunity for all media and industry delegates. It’s Tourism Australia’s opportunity to welcome delegates, thank partners and officially open the ATE Media Marketplace.

ATE17 will run until Thursday 18 May 2017.

Written by Peter Needham

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