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Go ‘Behind The Barre’ with JW Marriott Hotels & Resorts in Partnership with the Joffrey Ballet

August 8, 2017 Hotel News No Comments Email Email
Scenes from ‘Behind the Barre’ – a series of barre workout class videos available on demand to guests of JW Marriott in partnership with The Joffrey Ballet.

JW Marriott Hotels & Resorts, in partnership with The Joffrey Ballet, today launched Behind the Barre, a series of workout videos available on demand for travelers staying in the brand’s guestrooms around the world.  Launching first at the iconic and recently renovated JW Marriott Essex House and rolling out across select JW Marriott hotels this fall, the series features customized barre class videos that can be tailored to any fitness level, inspired by three key wellness states – calm, balance and invigorate.

“Guests of JW Marriott are always seeking new and innovative ways to stay active while on the road,” said Christy Donato, Vice President, Global Brand Management, JW Marriott. “Our partnership with The Joffrey Ballet provides an elevated fitness experience that goes beyond the traditional in-room workout, allowing our guests to tailor their fitness routine to best fit their travel schedule.”

Filmed at the newly opened JW Marriott Los Cabos Beach Resort & Spa, the barre videos highlight two of Joffrey’s professional ballet dancers, showcasing fun, challenging workouts that include full-body barre method, core strength and stretching.  Designed specifically for a guestroom environment, the workouts allow travelers to enjoy a fitness class workout in a private setting – all at their convenience.

Behind the Barre marks the second time that JW Marriott has partnered with America’s premier ballet company.  In 2014, the two companies launched Poise and Grace, an internal training initiative for global associates of the luxury hotel brand.  Utilizing the foundations of ballet, the program was created to teach employees to exhibit finesse and gracefulness as part of their daily routines, ultimately resulting in a refined guest experience.  Behind the Barre is the first guest-facing partnership from the two storied brands, highlighting JW Marriott’s commitment to well-being by providing guests with the tools and techniques to maintain a healthy lifestyle no matter where your travels take you.

“We’re thrilled to partner once again with JW Marriott on the Behind the Barre video training series,” said Ashley Wheater, Artistic Director of The Joffrey Ballet. “The benefits of ballet go far beyond the barre to promote discipline and self-confidence, and can enhance any fitness plan. We’re honored to continue our partnership with JW Marriott and share Joffrey’s world class training with hotel guests in the around the world.”

For more information on Behind the Barre, please visit JWMarriottBehindTheBarre.com.

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