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Go Green – Tripadvisor Greenleaders™ Launches In Australasia

April 21, 2015 Social Media No Comments Email Email

In conjunction with Earth Day, TripAdvisor, the world’s largest travel Website*, announced that it has extended its successful TripAdvisor GreenLeaders™ program into Australia and New Zealand.

 Developed in consultation with the United Nations Environment Program, Ecotourism Australia and EarthCheck, the TripAdvisor GreenLeaders program helps travellers around the world plan and book greener trips by highlighting hotels and B&Bs engaging in environmentally-friendly practices.

 Over 8,000 properties in 67 countries, including 170 in Australia and New Zealand, have been awarded the TripAdvisor GreenLeader status, making it the largest green hotels program in the world. Properties participating in the program range from small, independent establishments through to multinational brands.

 Travellers can look out for the TripAdvisor GreenLeaders badge on a property’s listing page and click to see its green practices in place from linen and towel re-use, recycling and composting to solar panels, electric car charging stations and green roofing. Properties are tiered between Bronze, Silver, Gold or Platinum awards. The more green practices a property has, the higher the TripAdvisor GreenLeaders level it can achieve.

  After their stay, travellers are able to include their comments on the property’s environmental practices as part of their review. Close to 100,000 comments on properties have been received so far.

 According to a TripBarometer® survey¹ by TripAdvisor, 71 percent of global travellers place importance on properties implementing eco-friendly practices, and 77 per cent of global hoteliers indicate they currently have green practices in place.

 “More and more travellers around the world are placing importance on properties that implement eco-friendly practices,” said Ryan Dillon, Manager of Responsible Travel at TripAdvisor GreenLeaders. “With TripAdvisor GreenLeaders, we are pleased to help TripAdvisor’s 315 million travellers a month who use TripAdvisor by highlighting accommodations engaging in environmentally friendly practices.”

 “For over two decades, Accor has been committed to developing strong ecological and social standards. A number of our properties have been awarded Platinum status in the TripAdvisor GreenLeaders programme for the green practices we continue to develop and invest in,” said Arnaud Herrmann, Accor Vice President Sustainable Development. “From the launch of our PLANET 21 program which offers our clients sustainable products and services, Accor is dedicated to continually introducing environmentally friendly practices efficiencies and TripAdvisor GreenLeaders programme helps us to highlight our achievements to eco-travellers around the globe.”

 “Eco tourism is all inclusive. It’s for everyone now and plays an essential role in the future of hospitality. Our experience with TripAdvisor has been paramount and provides a trusted platform for communicating with travellers the benefits of staying in eco accommodation. We are continuously reducing our footprint and providing additional information to our guests about the significance of the local ecology. We have chosen to do this simply because we enjoy doing so, we believe it is the right thing to do so we gain a sense of satisfaction with each step we take and we are delighted that we now have the opportunity to highlight our Eco Tourism passion to potential customers via TripAdvisor,” said Liz Meagher, Owner of Angler’s Rest.

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