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Go Green – Tripadvisor Greenleaders™ Launches In Australia To Showcase Eco-Friendly Hotels

October 28, 2014 Social Media No Comments Email Email

TripAdvisor®, the world’s largest travel website, today announced plans to extend its successful TripAdvisor GreenLeaders™ programme into Australia for the first time.

Developed in consultation with the United Nations Environment Programme, Ecotourism Australia and EarthCheck, the TripAdvisor GreenLeaders programme aims to help travellers around the world plan greener trips by highlighting hotels and B&Bs engaging in environmentally-friendly practices.

The programme, which was first available in the US, Canada and Europe, awards qualifying hotels and B&Bs with the TripAdvisor GreenLeaders status, based on green practices the property has in place – with properties tiered between Bronze, Silver, Gold or Platinum awards. Each award will be shown prominently on the property’s listing on TripAdvisor.

For the first time, hotels and B&Bs in Australia are able to apply for TripAdvisor GreenLeaders status, joining markets such as New Zealand, US, UK, Ireland, Germany, France, Italy and Spain.

Eligible businesses can apply now at no cost, by going to green.tripadvisor.com.au. Each application will then be assessed against a holistic set of environmental criteria – including practices ranging from linen and towel re-use, recycling and composting through to solar panels, electric car charging stations and green roofing. The more green practices a hotel or B&B has in place, the higher the TripAdvisor GreenLeaders level it can achieve.

In Australia, a number of hotel chains have already agreed to participate in the programme, including Marriott International, Hilton Worldwide, Best Western International, and Accor Hotels.

TripAdvisor GreenLeaders first launched in the U.S. in April 2013, and has since awarded over 7,600 properties in 21 countries the TripAdvisor GreenLeaders status, making it the largest green hotels programme of its kind in the world. Hotels participating in the programme range from small, independent establishments through to multinational brands including Marriott International, Hilton Worldwide, and Select Registry.

According to a recent TripBarometer® traveller survey¹ by TripAdvisor, 81 percent of travellers place importance on properties implementing eco-friendly practices, and 83 percent of Australian hoteliers indicate that they currently have green practices in place.

“With so many travellers placing an importance on the eco-friendly practices of the places they visit, hotel and B&B owners stand to gain a real competitive edge by promoting their environmentally friendly practices,” said Jenny Rushmore, director of TripAdvisor GreenLeaders. “Our TripAdvisor GreenLeaders programme will enable businesses managing their environmental footprint to highlight their commitment to millions of travellers around the world, at no expense to their business.”

“Over 1500 properties in our global portfolio has GreenLeader status through the TripAdvisor GreenLeaders programme and more will have this status as this programme expands to Australia and New Zealand,” said Denise Naguib, vice president, sustainability and supplier diversity for Marriott International. “Travellers want to be ‘green’ and contribute to the conservation and preservation of the environment. This tool will help them easily plan and book their next eco-friendly trip.”

Eligible businesses interested in applying for the TripAdvisor GreenLeaders programme can visit green.tripadvisor.com.au for more information.

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