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Going green helps Accor take home the gold at 2013 PATA Gold Awards

August 1, 2013 Accolades No Comments Email Email

Accor recognised with industry award for corporate environmental program

Accor’s two decades-long commitment to sustainable development has been recognised by regional travel industry players, as the Group earns a prestigious distinction at the Pacific Asia Travel Association’s (PATA) annual PATA Gold Awards. The French hospitality group has won the 2013 PATA Gold Award for Corporate Environmental Program in recognition of PLANET 21, Accor’s image004sustainable development program. The 2013 PATA Gold Awards, open to members and non-members of the Association, attracted a total of 165 entries from 60 travel and tourism organisations.

With PLANET 21, Accor has made 21 commitments to act together for the well-being of the world. These commitments span a range of issues and have associated targets for the year 2015, including a 15% reduction in water consumption, a 10% decrease in energy use and carbon emissions and a total ban on endangered seafood such as shark’s fin.

“We are thrilled that our travel industry peers have acknowledged our efforts to reinvent hospitality in a sustainable way,” said Javier Cedillo-Espin, Vice President, Communications & Loyalty for Accor Asia-Pacific. “Our hotels in the Asia-Pacific region have been particularly committed to improving their environmental awareness and performance.”

While many of the actions take place “behind the scenes” – such as installing low-consumption lighting, implementing recycling programs, or switching to renewable energies – Accor also invites guests to play their part, through simple yet meaningful gestures, such as reusing their towels.

Over 1,400 Accor hotels have joined the Plant for the Planet program since it was launched in 2009. These hotels encourage guests to mitigate their impact on the environment by reusing their towels. In return, the hotels pledge to contribute a portion of their laundry cost savings to tree planting projects around the world, including in Thailand, Indonesia, Japan, Australia and New Zealand. So far, thanks to the laundry savings generated by this program, Accor hotels have funded the planting of three million trees worldwide. Since last year, Accor Thailand has planted over 6,300 trees in Thailand through funds raised from Hug A Tree campaign and Plant for the Planet funds.

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