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Golden Sands Hotel Apartments attends ITB Berlin to increase share of European market

March 1, 2017 Trade Events No Comments Email Email

Golden Sands Hotel Apartments, part of A.A. Al Moosa Enterprises and pioneered the concept of hotel apartments in the region, will continue to highlight its affordable accommodation available to both leisure and business travellers from Europe as the team attends this year’s ITB Berlin, the world’s leading travel trade show running from 8 to 12 March.

A must-attend event for Golden Sands Hotel Apartments, ITB plays a key role in promoting the property to the European market especially the German market which has always been one of GSHA’s top five markets.

Mohammed Khoori, General Manager, along with his sales team will meet with decision makers and business partners to share key developments and strategies such as the new loyalty scheme that will be introduced to guests this year and an update on GSHA’s website to ensure that it is user-friendly and guests can book easily, offering special deals to loyalty members.

He added: “We will discuss ways to further enhance awareness of Golden Sands Hotel Apartments to our key markets by working closely with our partners. However, we will also focus on growing markets such as Scandinavia, Holland, India and Far East. These markets are showing continued growth in number of visitors to Dubai, and they are also key markets for Golden Sands.”

Golden Sands continues to participate at key travel and trade exhibitions such as ITB because it is an ideal platform to meet with decision makers and partners to discuss contracts as well as market feedback and trends. Topics for discussion this year are very interesting with high-ranking speakers providing an in-depth look at future and current trends in the hospitality industry which hoteliers in the region can use to create effective and successful marketing strategies.

ITB Berlin is the global travel industry’s leading trade show. In 2016 over 10,000 companies and organisations from 187 countries exhibited their products and services to 180,000 visitors, including 120,000 trade visitors.

Golden Sands Hotel Apartments will be exhibiting with Dubai’s Department of Tourism Commerce & Marketing (DTCM) stand, hall 2.2, Stand 101.

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