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Golfscape.com Takes on Legacy Tour Operators by Making Luxury Destination Golf Courses Instantly Bookable From Your Fingertips

August 23, 2014 Golf Tourism No Comments Email Email

Golfscape.com, the modern golf concierge for luxury destination golf, launched today allowing users to instantly book upscale golf experiences in the U.S. and internationally.

Users can explore a curated collection of destination guides to build personalized golf itineraries via their desktop, tablet or mobile. A user-friendly alternative to expensive legacy tour operators, Golfscape provides members with a carefully selected range of the 15,000 golf courses in the U.S. with integrated social media recommendations, to modernize the golf travel industry as well as bringing quality international courses online for the first time.

Legacy golf travel operators have monopolized course access to date, offering limited customization for golfers and upselling expensive additional services. According to the ‘2014 Golf Tourism Report,’ 553 golf tour operators control more than 85% of the world’s golf holiday packages, an industry that tops $20 Billion+ annually. The United States was the sixth most important golf travel destination for IAGTO operators in 2013, but took top spot as the fastest-growing golf destination with a growth rate of 14.5% in the early months of 2014.

“While the U.S. domestic golf industry is going through a challenging time, international demand for golf has never been stronger. Bridging these two worlds and meeting the needs of the modern digital golfer has been the problem to date — and Golfscape aims to change that,” said Raghad Mukhaimer, Golfscape CEO. “Only 14% of golf bookings are conducted online today, as compared to 57% for the hotel industry. Golfscape is making the best and most beautiful golf courses around the world much more accessible online, catering to the modern golfer’s needs.”

Eyeing growing demand from in-bound golf tourists from Asia travelling to the southwest United States; Las Vegas, Orange County, and Phoenix-Scottsdale are the first markets open to instant booking. All courses on the website are available to request tee-times, with instant booking to be rolled out on a destination-by-destination basis. International markets such as Vietnam, Thailand, Bali, Costa del Sol, and the Algarve will be open to instant booking later in 2014.

“We continually need to be talking to new customers from far and wide to drive revenue. In the hotel industry, there is no shortage of distribution channels to display and sell your inventory with specific travel customer segments, but that is for the most part non-existent in golf,” said Dennis Piekarski, Director Revenue Management Southwest, Troon Golf.” An international platform like Golfscape that caters to the needs of the modern golfer is a great new asset for our courses to effectively grow our business. The facilities signed up so far made us excited to join forces with Golfscape as they offer another channel to send quality customers with an open and transparent model.”

For golf course operators, Golfscape’s proprietary solution provides a flexible and easy-to-use course signup system. By integrating with the leading tee providers, course operators can leverage Golfscape’s booking engine from their existing interface and register courses for consideration by Golfscape experts. According to ASTA’s 2013 Technology and Web Usage Report, 40% of travel agents don’t see social media as valuable, yet Golfscape integrates peer-to-peer recommendations for a full perspective on curated courses.  Golf properties can sign up their courses today for free at ‘operators.Golfscape.com’ and easily opt-in to utilize Golfscape’s instant booking engine.

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