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Good news on Hawai’i revealed on Aust/NZ roadshow

August 14, 2017 Headline News No Comments Email Email

Australians love Hawai‘i as much as ever, they are spending more on their visits and six out of 10 Australian visitors use a travel agent to book their trip.

Per-person expenditure from the Oceania region (Australia and New Zealand) has soared to a four-year high. Visitor numbers are down slightly, by 3% January to June, but spending is up.

Speaking in Sydney on Friday at HTO’s annual Aloha Down Under roadshow, Australian country manager for Hawai’i Tourism Oceania (HTO), Kerri Anderson, said spending per-person per-trip had increased 5.7% and 11% year-on-year across Australia and New Zealand respectively.

Latest statistics released by the Hawai‘i Tourism Authority revealed that Aussie travellers were spending more and travelling further afield during their Hawai’i holiday, Anderson said. Anderson said the figures testified to the love Aussies had for the Aloha State.

HTO’s Aloha Down Under roadshow involves 25 Hawai’i tourism operators meeting with over 1100 travel agents across Australia and New Zealand. The roadshow’s five-day program is visiting Melbourne, Sydney, Auckland and Christchurch. On Friday, it had already visited three cities in three days (Brisbane, Sydney and Melbourne), seeing 800 agents. It is proving so popular that some late arrivals have had to be turned away.

“Aussies stay in Hawai’i an average of 9.5 nights and spend around USD 2561 per person per trip,” Anderson said.

“This makes us one of Hawaii’s longest-staying markets. Aussies are also travelling more between the islands and this year we’ve seen a 6% increase in multi-island visits.

“Aussies are branching out to O‘ahu’s five neighbour islands of Maui, Moloka‘i, Lāna‘i, Kaua‘i and the Island of Hawai‘i.

“One of HTO’s key objectives is to tell Australians that Hawai‘i has so much more to offer beyond the expectation of sun, sand and sea and showcase the depth and breadth of experiences across our neighbour islands.

“Coupled with our phenomenal 48% repeat visitor rate, these results indicate that Aussies are regarding Hawai‘i as much more than a ‘fly, flop and shop’ holiday destination, returning again and again to experience everything the islands have to offer,” Anderson said.

Anderson also mentioned that with the Aussie dollar recently hitting a two-year high against the American greenback, there was no better time to book a Hawai’i holiday.

She said 60% of Australians heading for Hawai‘i booked through an agent. When people went there, they were already gearing up for holiday mode and the only thing they wanted to think about for their holiday was what swimsuit to wear.

Shopping is a highly popular activity for visitors to Hawai‘i and shoppers have been sighted pushing trolleys filled with shoes. Shoes are a bargain, and Hawaiian Airlines lets travellers from Australia take two 32kg complimentary checked bags. That up to 64kg of checked luggage at no extra charge – which can accommodate a lot of shoes. Hawaiian Airlines flies daily from Sydney and three times weekly from Brisbane.

Plenty is happening in Hawai‘i. In Honolulu, a Chinatown revitalisation is underway and much redevelopment (new hotels and restaurants) is happening in the Kuhio Avenue area.

The 315-room Queen Kapiolani Hotel in Waikiki has begun a USD 30 million renovation that will include interior and exterior changes, an updated pool deck and lanai and a new restaurant.

Outrigger Hotels and Resorts is celebrating its 70th anniversary this year, as well.

Written by Peter Needham

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