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Google Hotel Search No Vacancy

July 6, 2013 Headline News, MICE 1 Comment Email Email

egtmedia59Google is having an enormous impact on the hotel industry with most travel bookings starting with the familiar clean white page. 

Google’s application Hotel Finder will help users to find the nearest hotels.  Users can search the nearby hotels from his or her current location. A total of over 200,000 hotels worldwide can be located just by a simple tap on the screen.

This application includes the hotel name, address and rating.  If the user is new to an unknown place, the android app will help find the right place to hang on.Sidebar-Banner-GTM_Specs--250x250-A

Features of Hotel Finder:

– Users can compare the hotel based on its rating.

– Loading time is less.

– User will receive navigation details from the current location to the selected hotel.

– Searching can be easily done by entering the hotel name and coordinates.

– Application can be transferred to SD card

In the past, the hotel web strategy was all about keyword optimization.  Now there are innumerable social media outlets to keep up with, review sites out the wazoo, and Google has everything connected.  When a user rolls over a local listing for additional information about the property and were to click on one of these, he or she would be taken directly to the hotel’s website.  On the other hand, if the user were to click on one of the Promoted Hotel Ads, he or she would be taken into Google Hotel Finder.

A further scroll down the browser will be several more organic search results.  For a generic search like “Paris hotel,” there are really only a total of nine organic search results. In 2013, a Google hotel search yields fewer organic results, more paid space, and more local real estate. The connectivity of Google and Hotel Bookings might be the wave of the future.

Written by : Richard Visavutanont

Currently there is "1 comment" on this Article:

  1. John Hollins says:

    Whilst this is a major boost to Google, I can see only minor customer benefit and serioisly doubt most travellers are able to tell whether the hotel is suitable or not. It’s the blind leading the blind. This sort of technology can lead to massive job losses in the toursim. Google is happy as they make more billions from advertisers and pay little to no tax, certainly none in your country, and no-one in your country is employed in this process. It’s a loss for everyone concerned.

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