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“Grab Life by the Moments™” in Monterey!

September 3, 2013 Destination North America No Comments Email Email

The Monterey County Convention & Visitors Bureau (MCCVB) unveiled a new brand campaign for the destination today to a packed room of members at their annual membership meeting held at The Inn at Spanish Bay™.

The “Grab Life by the Moments.™” campaign is designed to showcase the county in an emotionally compelling way and will unify the destination under one brand umbrella.

MCCVB’s Chief Marketing Officer and Vice President Rob O’Keefe explains, “A moment is the most granular measure of human experience. Monterey has a vast array of extraordinary experiences and our campaign is a promise to travelers that each moment here is a chance to create memories that will last a lifetime.”

The campaign will promote a myriad of personal moments to be had in Monterey with the ever-present message, “Grab Life by the Moments.™.” In addition to the region’s innate charms, facilitating the brand promise will include living the brand in terms of how the MCCVB team and everyone in the community who interacts with visitors and clients deliver the brand promise.

The campaign is the result of an exhaustive brand development project that included significant consumer research, in depth discussions with destination stakeholders and ultimately the testing of creative concepts that illustrate just a few special Moments our region offers.

MCCVB Chief Executive Officer and President Tammy Blount says, “Our board of directors has had great vision in their support in the process of research, creative development and ultimately a major brand campaign launch. Staff and our agency partners have been entrusted with a critical responsibility that we expect to economically benefit CVB member businesses thereby ‘raising all boats’ in the cities and towns that make up our beautiful Monterey region.”

Monterey County is located 120 miles/192 km south of San Francisco and 345 miles/552 km north of Los Angeles along the classicCalifornia corridor.  The region boasts 99 miles of prime Pacific Coastline, the Monterey Bay National Marine Sanctuary, three historic missions, 40,000 acres of premium vineyards, 24 golf courses and over 250 lodging properties.  Monterey County includes the Monterey Peninsula, Big Sur, North County and the Salinas Valley.  The Monterey Peninsula Airport (MRY), just three miles from historic downtown Monterey and minutes from the area’s major attractions, is served by non-stop flights to and from Denver(DEN), Las Vegas (LAS), Phoenix (PHX), Los Angeles (LAX), San Diego (SAN) and San Francisco (SFO).

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