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GRAMMY Festival To Debut In China In 2018

August 7, 2017 Destination North Asia No Comments Email Email

The Recording Academy™, BRAVO Entertainment and China Music Vision Ltd announced today the partnership of the newly created GRAMMY Festival, a touring, world-class live music experience that will debut in China in 2018. co-organizers of the festival, Beida Jade Bird Music Culture Industry Group, Guo Guang United Cultural Development (Beijing) Co., Ltd., Weibo and Toutiao were also present to witness and celebrate the launch of the project.

The iconic GRAMMY Awards® celebrates the very best in creative excellence, and are universally considered the music community’s highest honor. The Recording Academy™, the organization responsible for the GRAMMY Awards, is the world’s leading society of music creators, and is dedicated to improving the cultural impact of music. From preserving music’s rich history and honoring its future through the GRAMMY Museum®, to supporting music people in times of need through its MusiCares® charity, to advocating for legislative changes on behalf of the creative music community, the Academy works tirelessly to ensure a global environment where music can continue to thrive. The GRAMMY Festival China is the Academy’s latest exciting initiative, and will bring together GRAMMY-winning artists with the extraordinary Chinese culture to provide audiences with a unique, unrivaled live concert experience.

With the increasing influence of The Recording Academy and the annual GRAMMY Awards, the news of GRAMMY Festival coming to China has already attracted the attention of numerous well-known brands looking for unique partnership opportunities. Additionally, the GRAMMY Festival will also be a high-level networking and learning platform for numerous top talents in the music community, including vocalists, instrumentalists, songwriters, music producers, and more.

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