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Grampians Tourism launch latest Destination Marketing Campaign

August 17, 2017 Destination Global No Comments Email Email

Grampians Tourism are calling all adventurers with their latest marketing campaign, showcasing the diversity of the region in a bid to attract more tourists, extend their stay, and have them experience all that the region has to offer. 

The innovative destination marketing campaign shares a unique insight into some less-commonly known attractions of the Grampians region, exposing ‘off-the-beaten-path’ experiences while also playing to the region’s strengths as a nature-based tourism destination.

The campaign shifts from a one-dimensional image of the region, integrating the magnificence of the Grampians National Park with the tourism offerings that cater to individual niches and interests.

Opting for raw and authentic vision over highly polished production, the campaign resonates with the modern traveller, putting the Grampians within easy reach of their target audience.

Recently appointed Grampians Tourism CEO Marc Sleeman says “the timing is right for us to invest in a new campaign, building on the future of our tourism industry and the people it employs.

“More than just video footage and logo, this ‘always-on’ marketing campaign will serve as a constant reminder to travellers of the unique experiences on offer here, whether it be in the north, south, east or west!”

The campaign will be delivered across a combination of social media, targeted advertising and mass media to ensure the message is engaging potential travellers consistently, all year round.

“It tells the stories at the heart of our region: striking nature, bounding wildlife, seasonal appeal, food and wine offerings, dispersing travellers around the region,” says Mr Sleeman. “In creating a compelling destination story, it is important that we continue to play to our strengths, but also share deeper story of the various characteristics across the region.”

The full length videos can be viewed and accessed here

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