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Grand booking trends emerging from North America’s premier adventure tours specialists …

December 23, 2016 Tour Operator No Comments Email Email

It’s Canada, Canada and Canada for Grand American Adventurers in 2017 according to emerging booking figures just released.  Grand American Adventures is seeing some distinct year on year increases and strong trends emerging as it analyses the last three months of bookings for the year ahead.

The company’s statistics show a staggering 120% increase on already popular routes to the country.  Due to this demand additional departures have been added to tours such as

  • Canadian Park Trails
  • Canada Wildlife & Vancouver Island
  • Whales and Bears of British Columbia
  • Best of the Rockies

North Western USA tour routes are also seeing a huge upsurge at plus 780%.  The 2017 solar eclipse is being credited with this positive impact on a number of different styles of tour to the region and additional dates have been added across all impacted routes. No premium has been added for dates that incorporate the eclipse and some places are still available on solar eclipse tours, such as Solar EclipseRoute 66 and Solar Eclipse USA Northwest. 

Most notable, from a trending point of view, are the increases in specific types of tour being booked through Grand American Adventures which shows a definite preference for the 40+ market towards getting out into the open and experiencing the great outdoors. Active tours overall are up by almost 30% for 2017, for instance; wildlife tours are up by almost 20% and in terms of accommodation style, canvas is truly back in fashion with a 63% upswing in camping trips.  Also thought to be affecting these positive figures is the 100% guaranteed departures promise  which was added in 2016.

Managing Director of Grand American Adventures, Richard Hanson, credits these upward trends as a desire for more active and penetrative holidays.

We believe the buzz surrounding the National Parks Service Centennial in the USA and a general desire for a more experiential holiday has had a positive impact on our figures along with the rare, natural wonder of the total solar eclipse. For Canada particularly, there is still a real sense of accessing the wilderness. We are ideally placed to take advantage of these trends and to offer agents just the sort of in depth tour their clients are seeking”.

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