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Great Guest Experiences Begin with Data

August 24, 2017 Conferences No Comments Email Email

WYSE Travel Confederation is pleased to announce David Turnbull, COO and Founder of SnapShot GmbH, as a keynote speaker at the 2017 World Youth and Student Travel Conference (WYSTC), taking place in Montréal, Canada 26 – 29 September 2017.

David Turnbull views his company as a disruptive force in hospitality, busy changing the mindset of how to acquire new business and retain existing. One of the big goals of his Berlin-based IT startup is for hospitality businesses to stop focussing on reservations and bookings and hone in on customer experiences.

WYSE Travel Confederation recently talked with David and asked him if and how his technology applies to the business of hostels and cultural exchange.

“Hospitality businesses see multifaceted travel experience technology as a binary asset and not from a focus on technology. Most hoteliers and hosteliers will tell you that they know what they want and need technology suppliers to provide that,” he said.

“SnapShot wants to put the Research & Development back into the hands of technology suppliers and app developers to the advantage of all hospitality providers.”

SnapShot offers cloud-based analytics tools via an intuitive, actionable dashboard. The company’s Snapshot Demand Management Platform is an open, neutral middleware platform that makes it easier for developers from outside the hospitality experience to engage with data collection and help hotels improve the customer experience.

For example, a property collects real-time data by placing sensors into their public areas. If the restroom door then opens 50 times in 15 minutes, it could trigger an alert to housekeeping. That many visits in such a short amount of time means it’s time for it to be serviced. It also means the hotelier can focus on the positive communications with guests, pre-empting situations at risk of guest complaints.

“The aim is to remove some of the issues of running a property and business and instead focus on connecting with the guest, making communications with guests pleasurable, not painful,” he said.

SnapShot’s mission is to educate its clients on data collection and storage; it offers businesses live education programmes and boot camps to aid commercial strategy.

“Look at, Expedia and other IT players. They are technology companies first and travel and tourism companies second; they know they are selling travel experiences and do so by creating seamless and frictionless experiences for customers,” said Turnbull.

On the issue of whether the end game is to move beyond the business of accommodation and apply his thinking and success to broader tourism and cultural exchange, he said, “I take the attitude that business is business, so if you’re not looking at whatever kind of data your business has, then you’re not doing smart business.”

David Turnbull will speak at WYSTC 2017 on Wednesday, 27 September. The leading trade event for the global youth, student, and educational travel industry will take place at Palais des congrès in Montréal, Canada 26 – 29 September 2017. To register, visit

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