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Great interest in the 6th day of barrier-free tourism

March 28, 2017 Destination Europe No Comments Email Email

More than 200 representatives from politics, the international travel industry, experts as well as journalists followed the invitation to this year’s ‘barrierfree tourism’ during the ITB in CityCube Berlin. The German National Tourist Board (GNTB) organized the event in cooperation with “Tourism for All Germany e.V.” (NatKo) for the sixth time

Iris Gleicke, Tourism Commissioner of the Federal Government and Parliamentary Secretary of State at the Federal Minister of Economics and Energy, explained in her opening speech: “We want to make accessibility a hallmark of tourism in Germany. This is why the Federal Ministry of Economics and Technology promotes the label “Travel for All”. It is very important to ensure that this seal of quality is left: where ‘travel for all’ stands, there is also barrier-free tourism in it. The seal of approval not only opens up new perspectives for people with disabilities, but also for the industry.”

Keynote Speaker was Antti Peltomaki, Deputy Director General in Directorate-General for Internal Market and Entrepreneurship at the European Commission. At the subsequent panel discussions and lectures on the topic of product design and target group-oriented communication, prominent representatives from the international travel industry and world-renowned experts such as Martin Heng, Accessible Travel Manager & Editorial Advisor from Lonely Planet, Volker Langguth-Wasem, Federal Chairman of the Federal Working Community SELF-HELP , Ross Calladine, Head of Business Support from VisitEngland, Gerda van’t Land, Managing Director of Buitengewoon Reizen (NL), Kornelia Grundmann, Managing Director of gabana Agentur für Barrierefreiheit, Ellen Engel-Kuhn, Head of the Contact Center for Disabled Activities DB Vertrieb GmbH, Claus Spasten, Hoteldirektor In Allgäuer Integrationsbetrieb -Hotel- gGmbH as well as Rolf Schrader, Managing Director German Seminar for Tourism (DSFT).

Petra Hedorfer, chairman of the board of the DZT summed up: “The format, Day of barrierfree tourism ‘has successfully established itself and developed. High-profile speakers and a growing number of participants are proof of the importance of barrier-free offers and their targeted communication for Germany’s strong positioning in the international competition. In addition to panel discussions and expert talks, she also opens up networking opportunities for political decision-makers and managers of tourism companies and organizations. ”

“The reliable labeling of barrier-free tourist offers must be just as self-evident as the food labeling or energy certification”, André Nowak, deputy chairman of NatKo, demanded in his final statement.

The “Day of Barrier-Free Tourism” was promoted by the Federal Ministry of Economics and Energy and supported by the “Barrier-Free Destinations in Germany”, the “Circle for All” work group and Messe Berlin.

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