The Greater Fort Lauderdale Convention & Visitors Bureau will roll out the red carpet for Seatrade Cruise Global, welcoming the industry’s premier global event to its new host destination for the next three years.
Seatrade Cruise Global, an exhibition and conference bringing together all facets of the international cruise business, will be held at the Greater Fort Lauderdale/Broward County Convention Center from March 14-17, 2016. Formerly known as Cruise Shipping Miami, Seatrade Cruise Global carries a 30+ year legacy as the leading exhibition and conference to connect cruise industry exhibitors and attendees from around the world.
“We are thrilled to host Seatrade Cruise Global, where the maritime industry will come together in Greater Fort Lauderdale to chart the course of innovation,” said Nicki E. Grossman, president/CEO, Greater Fort Lauderdale Convention & Visitors Bureau. “Conference attendees and exhibitors are sure to feel our warm, sunny welcome through special activities designed to enhance the conference and destination experience. Greater Fort Lauderdale is much more than just a location for Seatrade, we are working hand-in-hand with conference organizer UBM to ensure the conference is a productive, efficient and enjoyable event.”
From the moment they touch down in Greater Fort Lauderdale to hitting the tradeshow floor, attendees and exhibitors will experience the destination’s iconic Hello Sunny welcome. It all starts with a sense of arrival, beginning with airport greeters and welcome signs; Hello Sunny branded welcome desks at conference hotels and the Convention Center; branded water taxi flags; selfie opportunities on Fort Lauderdale Beach; yellow cab welcome videos by Nicki Grossman; shopping programs at The Galleria and Sawgrass Mills Mall; trip giveaways; and more. A conference highlight will be aTaste of Las Olas Boulevard restaurant/retail passport discount program on the destination’s popular downtown street lined with boutiques, entertainment and restaurants.
Additional conference support includes a comprehensive CVB-driven marketing campaign with public relations and social media activities to promote the venue change to Greater Fort Lauderdale.
“We are pleased with the smooth transition of the conference from Miami to Fort Lauderdale and our positive collaboration with the Greater Fort Lauderdale Convention & Visitors Bureau. The destination is very appealing with many attractions for our delegates. Another positive note is the closeness and easy accessibility of the airport, convention center and Port Everglades, which will help to make the conference more dynamic with ship tours and the opening program,” shared Robyn Duda, Portfolio Director for Seatrade Cruise Global. “We believe this will be one of the best Seatrade Cruise Global events in history, showcased by a new location and a comprehensive roster of panel discussions and workshops featuring experts, leaders and thought-makers.”
The annual Seatrade Cruise Global international event brings together cruise lines, suppliers, travel agents and partners for a week of networking, sourcing, innovation and education and has experienced significant growth over three decades, drawing more than 11,000 registered attendees and nearly 800 exhibitors, representing 93 countries.
For more information, visit www.sunny.org/seatrade