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GreenTree Hospitality Group Announces Investment in New Century Hotel Management IPO as a Cornerstone Investor

March 13, 2019 Hotel Developments No Comments Email Email

GreenTree Hospitality Group Ltd. (NYSE: GHG) (“GreenTree” or the “Company”), a leading franchised and managed hotel chain in China, today announced that it has subscribed shares in Zhejiang New Century Hotel Management Co., Ltd. (“New Century Hotel Management”) in its Global Offering (“IPO”), a leading mid-scale to upscale hotel operation and management company in the PRC, for a total amount of US$29.2 million. Upon the completion of the IPO, GreenTree will own 4.95% of outstanding shares in New Century Hotel Management.http://www.stevecafeandcuisine.com/

New Century Hotel Management operates and manages mid-scale to upscale hotel chains in the PRC. As at Dec 31, 2018, New Century Hotel Management operated and/or managed 150 hotels with over 34,000 hotel rooms in 22 provinces, municipalities and autonomous regions. New Century Hotel Management ranks third in China and has the highest market share among domestic hotel group in terms of the operating and contracted upscale hotel rooms. It consists of a wide range of brands, with strong brand recognition among the industry and hotel guests, and an extensive loyalty program that could complement GreenTree’s.

This investment is expected to benefit both GreenTree and New Century Hotel Management as there will be potential collaboration opportunities between the two companies in the mid-scale to upscale hotel segment to create value for customers, franchisees, and shareholders.

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