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Ground-Breaking Online Advantage For Helloworld’s Independent Agents

March 30, 2015 Corporate No Comments Email Email

With Australians forecast to increase spending on mobile devices by 43 percent this year to $8.8 billion[1], a ground-breaking managed website solution will put helloworld’s Independent agents in the mobile e-commerce box-seat.

The tailored managed website solution will deliver device optimisation, dynamic and curated content including http://www.itcma.com/automatic updates of helloworldcampaigns and deals and provides a professional, optimised framework for customised content. The solution is currently being rolled out tohelloworld Associate agents but will be available to all of helloworld’s Independent agents including helloworld for business, Affiliate and Concorde Agency Network. It complements the online support offering for helloworld’s branded agents through helloworld.com.au.

The solution will deliver greater profile, productivity and will continue to evolve, David Padman, Head of Associate and Affiliate Networks said. Mr Padman has just completed a national roadshow meeting.

“Mobile commerce is growing at about three times the pace of ecommerce overall and our managed website solution not only delivers a professional and dynamic online solution for our Associate agents, it also puts them in the best possible position to take advantage of the e-commerce revolution,” Mr Padman said.

Phase 2 of the white label website rollout has focused on widening agents’ ability to connect with their customers by sharing their travel and booking experiences as well as increasing the overall look, feel and functionality of the websites. Stores will eventually have the opportunity to incorporate a blog, image gallery and live chat. Agents will also have the option to self-manage their own websites with new and relevant content should they choose.

“Our Independent agents love the fact that we’re solving the online content challenge for them in such a dynamic way while also providing them with the customisation they need as independent businesses,” Mr Padman said.

“It’s device-responsive and optimised to deliver maximum visibility across Desktop, Tablet and Mobile. It also provides an intuitive user interface design which seamlessly integrates with marketing communications. This is a platform which will be continually enhanced so that our Independent agents can choose the functionality they need to meet the needs of their consumers. We’re determined to make it as easy as possible for consumers to find our agents and shop with them.”

helloworld’s independent agents cite increased enquiries, enhanced communication, and the balance between maintaining an individual online presence with the comprehensive support of the helloworld team as key benefits.

Leonie Clay, Director at My Travel Expert said, “We have seen an increase in our website enquiries which is always exciting and one of the major reasons we chose to go ahead with a Managed Website.  All the helloworld deals are on offer here and the call to action function is great. We are looking forward to increasing our web presence in Google search and adding our own content.”

Alison Yeates, Managing Director at Echuca Travel Centre said, “Our Managed Website provides our agency a pivotal focus for our online presence.  The framework of the website allows us to communicate about our staff, our values and commitment to providing excellent service.  Our website remains current and is always being updated with destinations, special deals and general information.  helloworld’s commitment to future enhancements is exciting and so far our agency has recorded a notable increase in enquiries since the release of the website.”

Cathy Natoli, Principal at Laze Away Travel said, “Our Managed Website allows us to have our own identity while still benefiting from the advantages which come from being an Associate member of helloworld. We are able to customise the content pertaining to our agency and to existing and potential clients. We love that the managed website is always being enhanced and that helloworld are listening to our feedback and needs.”

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