Leading tourism marketing, PR and representation agency, GTI Tourism, has rebranded, launching a brand new look this month in celebration of its 10th anniversary.Created by Jeremy Somers, designer and creative director of fashion brand We Are Handsome, the goal and vision behind the rebrand was to develop a fresh new look and personality that better reflected the innovative and full-service agency that GTI has evolved into over the past 10 years.
Launched as a boutique PR agency in 2006, GTI Tourism is now one of Australia’s leading communications agencies dedicated to the tourism industry, offering destination representation and integrated marketing services and providing clients with a comprehensive suite of skills and expertise.
GTI’s leadership team celebrates the company’s 10th birthday and new brand: (from left) Managing Director, Sarah Anderson; Head of PR (Acting GM) Rachel Jones; Head of Strategy, Caroline Brunel; Head of Trade, Anne Morris; and General Manager, Georgia Gregerson.
Sarah Anderson, GTI Tourism’s founder and managing director said, “We have continually evolved as an agency over the past 10 years and I’m proud to say that the work we are doing today is more exciting than ever before. As a team, we love finding new and creative ways of engaging with our trade and media partners and bringing new consumer campaigns to life. We were ready for a new brand that better reflected the team of today, and our dynamic and innovative spirit.”
She continued, “At our core is a passionate and creative team of travel experts, world adventurers and driven marketers. The new aqua logo not only embodies our energy and professionalism but also reminds us of the oceans we fly over, swim in and dive under as we explore the four corners of the globe representing our tourism clients.”
As well as a new brand icon, GTI Tourism’s rebrand also comprises a new look website –www.gtitourism.com.au – which overviews the agency’s representation, marketing, PR, content development, business events and digital services; work case studies; plus client news and industry insights.
Sarah continued, “After 10 years in business we are still recognised as a forward-looking, innovative agency that offers the market a fresh approach to destination representation and tourism marketing.
“Along the way, we have launched award-winning campaigns, been early adopters of new technology and digital channels, and continue to put the same precedence on delivering real sales results for our clients.”
The rebrand follows two years of significant growth for GTI Tourism, which saw the agency grow to 20 team members, spanning offices in Sydney, Australia and Auckland, New Zealand.
Client wins over this time include Ayana Resort and Spa Bali, Air Vanuatu, Las Vegas Convention and Visitors Authority, Kenya Tourism Board, Texas Tourism, W Hotels, Westin Hotels, Butterfield & Robinson and Viajes Pacifico.